If you’ve spent any time at Yalo, you’ll know that diversity is more than just one of our buzzwords—it’s a commitment to how we hire and how we work. That’s why we’re proud to announce that we’ve earned a Certification of Minority-Owned Business from the National Minority Supplier Development Council’s Georgia Division.

As an Atlanta-based marketing agency, Yalo is 100% minority-owned, with 45% female and 22% minority employees, including African American, Asian, Latino and LGBTQ.

As Georgia’s leading advocacy organization for small business development and supplier diversity, the Georgia Minority Supplier Development Council (GMSDC) certifies Minority Business Enterprise firms, assists them in preparing to engage global supply chains, and supports partnerships with corporations and governments in need of their goods and services.  

We firmly believe that diversity fosters creativity, innovation, and better problem-solving, and are dedicated to maintaining a workforce that reflects the communities we serve. This certification will allow us to help corporations with Diversity, Equity and Inclusion (DEI) initiatives to meet their supplier goals and metrics. We’re excited about these new opportunities to expand delivery of our award-winning marketing and advertising capabilities to a broader and more diverse client base.

If you’re interested in learning more about the Georgia Minority Supplier Development Council and their efforts to support minority-owned businesses, check out their website at nmsdc.org.

If you’re interested in learning more about Yalo, you can meet our wildly creative (and diverse) team of writers, strategists, designers, developers, tech gurus, managers and leaders on our Tribe page right here. For more about us or to engage with Yalo for a project to enhance your business brand, please scroll down below to access the Contact button.

The holidays pose financial stress and hardship for families in ISDD‘s Project GRANDD (Grandparents Raising and Nurturing Dependents with Disabilities). Grandparents never imagined they would be raising children again, let alone children with disabilities who often have special needs.

Grandparents are thrust into this role unexpectedly, usually due to some traumatic event. Often the children have experienced neglect or abuse. Overnight, grandparents have to find a way to cope with the expenses of raising a child – especially one with health conditions – all on a fixed income. Just providing the necessities can take everything they have. 

The Project GRANDD Adopt-a-Family Program lightens the load for vulnerable families at Christmas. With your help, they provide necessities like food and clothing as well as toys for the children and something nice for the grandparents – because they are always putting themselves last. We want them to know that they are cared about too.

2022 has been a particularly difficult year for many families – please join Yalo in supporting these families in need. You can also make a donation straight to ISDD that they can use throughout the year, or get involved with them in other ways too. Thank YOU for helping to make then Season brighter for those with deeper needs!

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No matter how you spend the holiday season, there’s no better way to keep spirits bright than with a magical winter cocktail.

Light up this festive time of year with a few favorites sure to have your yuletide cup overflowing with cheer!

Vodka Cranberry Punch with Apple Cider Ice Cubes By Jessica Merchant

INGREDIENTS

2 cups apple cider, or more as needed

1/3 cup sugar

1/4 teaspoon ground cinnamon

3 cups cranberry juice cocktail

1 1/2 cups vodka

1/2 cup orange juice

6 cinnamon sticks

1 cup fresh cranberries

DIRECTIONS

1. Fill two ice cube trays with apple cider and freeze 8 hours or overnight. You may need a bit more or less of the cider, depending on the ice cube tray that you use.
2. Meanwhile, heat the sugar, cinnamon and 1/3 cup water in a saucepan over medium heat, whisking the entire time. Cook until the mixture begins to bubble, then remove it from the heat. Allow it cool to room temperature, about 30 minutes.
3. Combine the cranberry juice, vodka, orange juice, cinnamon sticks and the cinnamon simple syrup in a large punch bowl or pitcher. Stir well and refrigerate for a few hours before serving-this will marry the flavors. Before serving, add the apple cider ice cubes and cranberries to the bowl or pitcher.

Champagne Bourbon Cocktail By: Bobby Flay

INGREDIENTS

1/2 cup sugar

1/2 cup water

1/2 vanilla bean, split and seeds scraped

Bourbon (recommended: Woodford Reserve)

Prosecco or sparkling wine, chilled

DIRECTIONS

1. Combine the sugar, water, bean and seeds in small pot. Bring to a boil over medium heat and cook until the sugar is dissolved. Let cool to room temperature, then discard the vanilla bean.
   
2. Add 1 shot of bourbon and 2 tablespoons vanilla bean syrup to a chilled champagne flute. Fill to the top with sparkling wine, and serve.

Gingerbread Martini By: Trisha Yearwood

INGREDIENTS

4 ounces Irish cream liqueur, such as Baileys

4 ounces vodka, such as Kettle One 

2 ounces coffee liqueur, such as Kahlua 

2 ounces Gingerbread Syrup, recipe follows

2 scoops vanilla ice cream, softened 

Whipped cream, for topping 

Small handful gingerbread cookies, crushed

DIRECTIONS

Combine the Irish cream liqueur, vodka, coffee liqueur, Gingerbread Syrup and ice cream in a cocktail shaker. Add ice and shake well. Pour into four chilled martini glasses. Top each with a generous dollop of whipped cream and a sprinkling of gingerbread cookie crumbs.

Gingerbread Syrup:

Yield: 1 1/2 cups

Add the sugar, water, cloves, cinnamon and ginger to a small saucepan. Bring to a boil over medium-high heat, stirring until the sugar has dissolved. Lower the heat and simmer for 5 minutes. Remove from the heat and let cool to room temperature before using, about 20 minutes. Cover and refrigerate for up to 2 weeks.

Peppermint White Russian By: Food Network Kitchen

INGREDIENTS

1 ounce coffee liqueur

1 ounce vodka

¾ ounce peppermint Schnapps

1 ounce heavy cream

DIRECTIONS

For each drink, combine 1 ounce each vodka and coffee liqueur and 3/4 ounce peppermint schnapps in a short glass; fill with ice. Pour in 1 ounce cold heavy cream. Serve with a peppermint stick.

If you are looking for more great ideas, please check out the Food Network’s 59 Festive Drink Recipes.

Want to see what Yalo can mix-up for your business in terms of creative branding and marketing campaigns? Shaken or stirred, we’ve got you covered. Let’s talk.

Cheers Everyone!

Thanksgiving is a time for family, friends, and being together to celebrate all that’s good in life. And advertisers really know how to hit us in the feels. Here are four of our favorite heartwarming and memorable Thanksgiving ads from the past few years.

1. Publix Salt and Pepper 

This memorable Publix commercial follows the company’s tradition of producing heart-warming content that reminds us all of the joy of the holidays and being with family, but with a quirky twist.

2. Walmart Many Chairs One Table

This tear-jerker commercial from 2017 shows people from all walks of life gathering together for a meal. The commercial promotes unity and community, perfect themes for the Thanksgiving season.

3. Publix Thanksgiving Commercial 2014

Strong copy anchors this feel-good commercial by Publix. Thanksgiving togetherness is the thread that binds each of these ordinary moments. Their parting message? “Here’s to the day that may not be flawless, but it’s always perfect.”

4. Meijer Thanksgiving Commercial

Meijer insists we are still thankful despite the year we’ve had. The brand encourages us to donate to the Simply Give program to provide meals for our neighbors in need. Because after all “Together We Are Better”.

Do you have a favorite holiday commercial? Share it with us on Facebook.

Interested in seeing what Yalo can do for your brand creatively? We’d love to hear from you to get a conversation started – contact us below or right here .

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You know how much fun it is to dress up for Halloween. You can be anything your imagination can create, whether it’s a princess, superhero, zombie or whatever else you want to be! But what if your brand was a Halloween costume?

When you think of your brand, what comes to mind? A logo? A slogan? A color scheme?

What if we took your brand and turned it into a Halloween costume? What would that be like? Would it look the same as what you’re imagining now, or would it be something different entirely?

A brand is so much more than just a logo or a tagline. It has personality and soul, and people respond to this when they recognize their own values in yours. This is why brands are so important; they create meaning for us by connecting us with the feelings and ideas they evoke in us (and hopefully not just at Halloween).

When you dress up for Halloween, think about the elements that you choose to make up your costume. These elements help others understand who you are (or who you want to be seen as) — whether it’s a zombie, pirate, vampire, or whatever it may be.

The costume analogy can help you really hone in on the key elements of your brand marketing strategy – and ultimately how you want to show up in the marketplace. It’s a good way to think about your brand as a whole, but it also gives you an opportunity to identify your strengths, weaknesses and opportunities.

Start by identifying the elements of your brand costume. You don’t have to overthink this part. Just jot down the first pieces that come to mind (don’t worry about quality or order just yet). Think about all of the ways you communicate with others – even those outside of your industry – this includes things like your website, brochures, email signature, social media profiles and more.

Next, consider how each one builds upon or supports another aspect of your brand identity and what it communicates about who you are or what values matter most to you as a person and professional?

Your brand is what you want it to be. It’s a costume that you can change or create, depending on your mood and the occasion. Think about how your brand would dress up for Halloween, and maybe use that as inspiration!

Remember that you’re in charge of how people perceive your brand—and all they need is an image or experience to form their opinion of it. Keep this in mind when designing new products, or launching new campaigns. 

Don’t forget to share your costume ideas with us on Facebook or tag us on Instagram! 

And if this exercise in creative thinking has your brain working overtime, consider contacting Yalo for some expertise with your brand marketing strategy. We’d love to dress you up for success in the marketplace!

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Halloween is a great opportunity for brands to creatively connect with their customers, from Mausoleum pop-up stores to selling garlic-sauce talisman necklaces. Even celebrities such as Keke Palmer are participating in this year’s Halloween-themed campaigns.

Here’s a look at a few spooktacular strategies. ????

HEINZ

https://youtu.be/2hGvv3IQ5gs

https://www.tiktok.com/@heinz_us/video/7155635428958162218?is_from_webapp=1&sender_device=pc&web_id=7153689563667138091

https://www.tiktok.com/@heinz_us/video/7158233381975657771?is_from_webapp=1&sender_device=pc&web_id=7153689563667138091

Heinz released new versions of its condiments designed for Vampire Influencers—Black Garlic Mayo and Tomato Blood Ketchup.

To promote these new variants, the brand partnered with Toby, a 280-year-old vampire influencer, who prefers to drink Tomato Blood Ketchup over human blood. Heinz will also open a store in the middle of the Boldu-Cretuleasca forest, in Romania, on Halloween, and will only be open from midnight to 1 a.m. Those who visit the store will be gifted with a sample of the Black Garlic Mayo. ????????‍♂️

PAPA JOHNS

Papa Johns launched a garlic sauce talisman necklace for Halloween. The campaign sees Papa Johns resurrect its ‘80s horror film parody series, “Jack!,” with the launch of its first-ever piece of jewelry—the Stranger Bling necklace is a nod to Netflix’s hit “Stranger Things“. ????

UBER EATS

https://youtu.be/nJfMGntAs9k

Actress Keke Palmer partnered with Uber Eats to deliver a new horror short, “Don’t Run Out,” with $1 million worth of discount codes hidden in it.

The video sees a trio of friends who, on Halloween night, realize that they’re running low on candy. Palmer’s character explains how one family vanished on Halloween after the same thing happened to them, as she rushes to order more on Uber Eats. The friends all split up, each pursued by a masked figure in the shadows, later revealing itself at the end.

CHEETOS

Chester Cheetah and Cheetos are taking their antics to virtual reality this Halloween. Cheetos unveiled Chesterville, a new, digital suburban neighborhood and the first exciting venture into virtual reality for the brand.

“This is a significant moment for both the brand and the portfolio as we broaden the ways we engage with fans, inviting them to experience Cheetos in an entirely new way,” said Stacy Taffet, senior VP of marketing for Frito-Lay, the parent company of Cheetos. 

The goal is to gain access to the spooky mansion atop Cheetos Hill. Once inside the mansion, fans can unlock a chance to vote for their favorite “ghost of Cheetos’ past” and help bring a no-longer-available flavor back to life in the real world. Fans will choose from one of three favorite flavors to resurrect for a limited run: Cheetos Flamin’ Hot Chipotle Ranch, Cheetos Flamin’ Hot Pepper Puffs or Cheetos Nashville Hot snacks. ????

TWIX

https://youtu.be/yO2RW2HpbSg

If Halloween had a mascot.. it would definitely be chocolate.

Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. ????

Features of Right Twix

• The caramel content is lesser in the Right Twix than the left Twix, and the cookie is a bit darker towards the middle. 
• The Right Twix is written in white color on the red label. 
• It tastes great as it is made from superior ingredients.

Features of Left Twix

• It contains an added layer of caramel and a lighter cookie to absorb it.
• The name Left Twix is written in red color on the white label.
• It also tastes sweet as it is made from finer ingredients.

Need more spooky inspiration? Here is a compilation of 10 of the best Halloween Commercial Ads ever, including Burger King, Nike, LG, Skoda, Mars, Snickers, IKEA and Booking.com.

COMPILATION OF SOME OF THE BEST HALLOWEEN ADS

These commercials are fun and boo-tiful examples of creative branding and marketing that leverage our collective participation in a holiday experience. Have you ever considered how your brand might benefit from such an exercise at a certain time of the year? Allow Yalo to help you mine the possibilities – creative marketing campaigns are what we’re all about. Please scroll down to the page bottom and click the Contact Us button to start a conversation.

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Gearing up for Grammy season and you know us here at Yalo, looooooove our music. It is part of our DNA. It is part of our methodology. Maybe you’ve heard of our Soul Song creative process that helps brands identify their soul and amp up their brand presence? If not, we should talk!

Now, back to the topic of bands reppin’ brands. This started decades ago. For me, my first memories of this being a ‘thing’ was back in the early 80’s when rap music first emerged. I believe the rap music genre created and capitalized on the opportunity. Do you remember LL Cool J and the Kangol?

Run DMC and Adidas shell toe shoes and track suits were synonymous. You couldn’t hear a Run DMC song and not think Adidas. 

However, for years before and after rap did it, it was considered ‘selling out’ by other bands and artists. They opposed it. Well, the rap pioneers didn’t care. I think they considered it part of the hustle. Just like selling their music mixtapes music out of their trunk and on street corners. By any means necessary. 

But then, the King of Pop did it. He represented Pepsi. Who could forget his hair catching on fire while filming a commercial? Despite the hair and fire thing, he made it ok, he made it cool to put your music with a brand. Since then, many bands and brands have gotten together. These days, just about anybody’s music will show up in a commercial, even the Beatles. There are tastemakers whose sole job at major brands is to seek out the newest, coolest, hippest artists to include in their commercials. What a great job, who wouldn’t want to do that! 

These tastemakers put together unlikely pairs like Motley Crue and Ally Financial using “Kick Start My Heart” in a commercial (see our blog on this). They put together trendy artists with brands that want to look cool and appeal to a younger generation. A few examples that come to mind are:

• Portugal the Man + Honda
• J Roddy Walston + Coors
• Little Hurricane + Taco Bell

They are even taking old songs and making them cool again. How about Walmart and Gary Numan’s “Cars”?

But it doesn’t stop there. Michael Jordan pioneered athletes getting into this game too by creating the Air Jordan brand by Nike. The marriage of Jordan and Nike has turned itself into a $1B business in and of itself. Recently, the most notable athlete example is Lebron James and Beats. Not only did Lebron start reppin’ the headphones, but he also became part owner. Now that’s how you double down on yourself! 

So, I ask you this. Who would you pick as your artist or band to represent your brand? Tell us by posting your choice #YaloBandnBrand. Here are some of our Yalo tribe favorites and selections. 

While you’re thinking about your brand, why not allow Yalo to give you some new ideas about your public persona? Brand strategy is one of our favorite things to do to help a company interface well with the general marketplace. Contact us at the bottom of this page and let’s get something started together.

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Rock on!

In Part I of my STANDING OUT blog, I talked about what I learned from the music books I read, and what made artists unique and truly stand out. In Part II of STANDING OUT, I’ll share what I learned at the live shows and how that makes them even more unique and truly stand out from all the ‘noise’. So, here is the line up this year (in chronological order), including the opening acts, which of course I NEVER miss.

• Foo Fighters with Run the Jewels:
  An incredible show played at Super Bowl Weekend in Atlanta 2019. It was not part of a tour, so it was pretty much their greatest hits, spanning the entire catalog. Plus, there was an all-star guest lineup including Perry Farrell, Brian May, Zac Brown and Tom Morello. It was a mind-blowing show, especially the cover of Black Sabbath’s “War Pigs” with all of the guests on stage. Wuff!
• KISS:
  My 3^rd time seeing KISS, and they put on the greatest show on earth. The opening is an amazing display of shock and awe. Lights, fireworks, smoke, and an entrance from the rafters all while sand blasting the crowd with “Detroit Rock City”. When the crowd knows every single syllable to each song—standing, singing, chanting—it is spiritual. It was also generational. Grandfathers with their sons with their grandsons. It was really something to see. Not to mention all the face paint!
• Lionel Richie:
  This was a wife pick, and it was a blast top to bottom. From “We are the World” swaying arms locked with people you’ve never met to singing “Dancing on the Ceiling” (and in the aisleways!) in unison. Lionel held the place in the palm of his hand with everyone in the joint getting their boogie on.
• Jared & The Mill and Orange Constant:
  I saw these 2 bands at the Bragg Jam in Macon, GA. It’s a music festival that takes over the moderately sized town of Macon (which has a rich Georgia music history–Google it!) with 50+ bands playing in bars across town for two days. Our good friends, Jared & The Mill, came and rocked the Friday night crowd with their powerful brand of Americana. The melodies and lyrics are some of the best out there. These chaps also deserve a big high five, as the band is still the same five original members for six years now. They travel in a van twice a year around the entire US together. A testament to friendship, belief in what they are doing, and love of their ‘night’ job. Orange Constant is an up and coming band from Georgia that plays a hypnotic style of jam band music. So much so that their closing song was an instrumental (no lyrics or vocals whatsoever) that had the place rocking.
• Yacht Rock:
  If you like 70’s rock, this is your jam. A Georgia-based cover band that sells out 6,000+ venues routinely around Atlanta, playing some of the greatest one hit wonders of the 70’s and early 80’s. “Steal Away” by Robbie Dupree and “Baker Street” by Gerry Rafferty.  Yes, 6,000+ Atlantans flock to see this show because it is just that good.
• Queen:
  Of course I had to see Queen, especially Brian May, before they called it quits. Brian is an eponymous guitar player that has influenced millions with his instrument. It was a special treat and pleasure to witness his greatness, creativity and fluidity in action.
• The Who with Reignwolf:
  This was my first time seeing both The Who and the opener Reignwolf. Whoa…Reignwolf was spectacular. They played some truly rocking music that got the crowd lathered up for The Who. The Who played all of their greats. They added a new wrinkle with a full orchestra on stage to augment their sound. It was an interesting dynamic to watch a duet solo by the violinist and Pete Townsend rocking it out, trading licks!
• Wilco with Soccer Mommy:
  I was super pumped to see Wilco again. The first time I saw them was at Bonnaroo. Our 3^rd row tickets made this a much better experience! We arrived early to see Soccer Mommy—one of my favorite Indies right now—and, she was awesome. Played her best stuff in an efficient but power-packed 30 minutes. When Wilco hit the stage, they slayed the crowd with 29 songs from across their entire 25+ year catalog. Songs included “Jesus, etc” but also an oldie from A.M. ,“Box Full of Letters”. We were so close, it felt like Jeff Tweedy was literally singing to us and us alone. A magical night.
• Low Cut Connie opened for Big Freedia:
  LCC is one of our buddies from Philly that play the most amped up live show you will ever see. Adam is a consummate professional. When I got to see him backstage, he would not talk and only shared hand signals so he could save his voice for his duet with Big Freedia. That’s commitment to your craft right there.
• Elton John:
  A big check off the bucket list. Elton’s “Your Song” was our wedding dance song, so the wife and I had to see this show. At 73 Elton is as vibrant and strong-voiced as ever. He has had a fulfilling life journey, and he shares that throughout his show. He is an inspiration and an ambassador to the world.
• The Black Keys with Modest Mouse:
  The Keys are an automatic for me. They tour, I buy tickets. It’s that simple. I own every album. This is the 4^th time seeing them. They have so many great songs, especially ones that never hit the radio. They are bluesy and soulful to the point it tingles the spine. Not bad for a couple kids from Akron, OH.
• Unfortunately, Ozzy Osborne had to cancel. But not to worry, I have tickets to the 2023 show already.

Ok, what did I learn from logging all these hours at the venues this year (and away from my family) doing my ‘research’?

Never miss the opening band!

These bands are hand selected by the main band and are ALWAYS great. They work extremely hard to make the most of the opportunity to play for an audience that likely doesn’t know them. So, this is the first way the main band STANDS OUT, by giving you the opportunity to see the next great band. Do yourself a favor—see the opening bands. You won’t be disappointed. And when they knock your socks off, you are primed and ready for the main show! A perfect example is Low Cut Connie or Jared & The Mill. Check them out when you get the chance.

Key Marketing Takeaway: Your first impression is very important with every client. This goes all the way back to your first communication or interaction with them in the pitch. So, make a great impression right from your opening.

Every band gives it 100% each night.

This is extremely taxing on their mind, their body, and their voices. They work incredibly hard to put on the best show despite the grind. No matter how tired or beat down they may feel. Giving their absolute best, every single time they step on stage is a hallmark of why they STAND OUT. Consider some of the bands I have on this list: KISS, The Who, Lionel Richie, Queen and Elton John. These gents are well past retirement age for most people, but are still out thrilling us to the max. LCC’s front man, Adam Weiner, plays a Jerry Lee Lewis style of oldies, honky-tonk piano with the most pizazz and energy you will ever see. Adam bounds about the stage and his hands fly around the piano at warp speed. The man is drenched in sweat by the end of the set.

Key Marketing Takeaway: Overwork on your client’s behalf. You too should be a sweaty mess by the end of a project because you have been giving it everything you’ve got.

The live shows are meticulously crafted and curated.

Elton’s art and photography collection are on full display as a backdrop to many of his songs. KISS, of course, puts more time and effort in to their makeup and gear than any other band in history, not to mention the fireworks that are amazingly choreographed to the show. The Who’s addition of the orchestra was quite the artistic touch, giving their music an elevated element. Every light, every firework, ever photo, every movement is all carefully planned for your enjoyment.

Key Marketing Takeaway: Every detail counts. Pay attention and think through every single detail. Every pixel, every word, the order, the layout, the font, the punctuation, every motion…no matter how big the project.

At these shows, the bands connect deeply with their people—their fans.

Bands like Wilco, Foo Fighters, and KISS have legions of committed fans. That’s why they sell out huge venues. They are dedicated to their fans, and their fans are dedicated to them. Dressing up like members of KISS and being a member of the KISS Army for 30+ years. Singalongs with fans such as Elton John’s “Crocodile Rock” was a riot (“naaaaaaa… naa, naa, naa, naa, naa, naa”) or Wilco’s “Outtasite (Outta Mind)” encore was so powerful (“well alright!”) that I am certain I saw Tweedy smile!

Key Marketing Takeaway: Be completely connected and aligned with your client. Be so in tune with their needs and expectations that you know what they prefer for lunch. Know what song is in their head at any given moment so you can sing along with them.

They are master storytellers, crafting some of the most memorable lyrics that embed into our brains.

However, and more importantly, during these live shows, they are telling the story of their lives with these songs, an arc that can span 40+ years. It is remarkable to witness and be a part of. To feel their joy, love, pain, sadness, rebirth, etc through these carefully selected songs and playlists. The songs they decide to play, the order in which they play them is a storytelling journey you travel with them for 2-3 hours. It brings a smile to your face, tears to your eyes and makes you feel alive.

Key Marketing Takeaway: Take your client on a journey with you. Have a vision of the end. Work tirelessly for them from the very beginning. Work every detail for them. Be completely aligned with them. When you do, you will create a unique story for them and their brand that they will love and be proud of. And that will produce smiles and tears of joy for you both!

Hopefully this 2-part blog, and the greatness of these bands and musicians, will give you the motivation and ideation to get out there and help your clients STAND OUT! Let’s go.

Yalo is also here to help you. Branding and marketing are our Drum & Bass! Please scroll down to page-bottom and click Contact Us to get a conversation started.

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#DefyFly #STANDOUT

Our lives are filled with a number of memorable firsts. A first kiss. The first car we drove. Even that first not-so-great job. 

But for me, one of the biggest firsts in my life was also the loudest. That very, first-ever, live concert. When I think on it, the sensory overload comes back. I can feel the sting of the lights on my face and remember how surreal it was to see 311 in the flesh. I can hear the plucking of the guitars, the aggressive pounding on the drums and the screams uniting everyone around me. While I can’t show you all those details, because smart phones weren’t a thing back then, I can feel them in my brain.   

Music is a universal language. It connects people from all walks of life. It’s one of many reasons why Yalo infuses inspiration from music into our creative brief process. We want our clients to tap into all of those senses to create experiences with their brand that are just as tangible. Whether we create them online or bring them to life via offline channels, we think through ways to make each interaction memorable.

Where curiosity killed the cat, it breathes new life into brands. Like a new song from your favorite band or an introduction to a group you’ve never heard before, we want to build something that leaves people wanting to hear more.  

This creative approach is at heart of Yalo’s new Concert Benefits Program. Our tribe actually gets reimbursed to rock out to live music. Buy a ticket, take in the show and share it on Yalo social channels. The premise is quite simple, but the impact is life altering—literally. According to a recent Newsweek article, going to concerts can actually help you live longer.

With the program debuting in January, Yalo team members have attended live concerts for the Eagles, Yacht Rock, Surfaces, and booked more than 10 shows for a range of bands. Follow us to see where we are heading next. Better yet, grab your favorite crew and book your next concert.

While you’re here, why not sign-up for our smashing series of emails that go out a few times every month, filled with cool cultural coverage both trendy and obscure? You’ll be glad you did. Just add your email address in the box directly below, and stay in-touch with our creative agency through great content that comes straight to you.

Do you ever wonder what your shoes say about you? Who would’ve guessed that the way we dress our feet could reveal so much about who we are? Well, it turns out that they do! Your shoe style can tell us a lot more than just how much time you spend at the gym or if you’re into fashion trends. 

So why are shoes so meaningful? Well for starters, they can be used as an outlet for self-expression. From glittery stilettos to sneakers and everything in between—shoes can help tell others about your personality or mood depending on what kind of shoe or sandal you choose to wear on any given day.

The Yalo Tribe is known for its Soul but now let’s look at their Soles. Here are the results from our recent favorite shoe poll:

Leading the pack for the sports and outdoors category is our own CEO Arnold Huffman with his custom Yalo kicks.

Eric, Rachel, and Brian are all on the sports and outdoors train

Tim, Giselle, and Jeff… bike, skate, and jump

Nick, Kate, and Robert are kicking it up a notch

Lance, Kenny, and Brandon are brand loyalists repping Nike

Denise and EJ are our resident Business Fashionistas

So what are your favorite pair of shoes? Here is some musical inspiration to help you decide!

As you can tell by how we bare our soles, we’re not the typical creative design and marketing agency. We’re full of outside-the-shoebox ideas, and we use them to make our clients more successful every day. From marketing communications and branding to website design & development and video & animation, we’re unde-feeted when it comes to design and delivery. Scroll down a bit and contact us – let’s have a conversation and rock the world together.

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What could be more dependable than Baseball, Apple Pie and .. Analytics? Mom’s apple pie never disappoints. Baseball, there is always Opening Day next year, when hope springs eternal for participating in the Fall Classic. Okay, it was in doubt in 2020 because billionaires were squabbling with millionaires, being selfish, not For the Love of the Game. But they came around and saved the season. As for analytics and baseball (Sabermetrics), there are terabytes of data that are applied to influence and drive many facets of baseball operations. 

Using these tools and relying on lagging indicators has become pervasive in baseball. Our Opening Day blog projected Atlanta winning the division in 2020. This year sources (CBS, The Lines and SI) all predict an Atlanta repeat at 91.5 wins, followed by the Mets, Nationals, Phillies and Marlins at 89, 88, 82 and 71 wins, respectively. You will recall this analysis starts with collecting key data for each player and through proven analytics build a forecast of  individual player performance. Using player performance forecasts and building a team roster, the team’s schedule is simulated enough times to achieve projected season performance with the desired level of confidence. Every team is projecting how many wins it will take to get to playoffs and building a team within budget to get there. This process is represented well in a 4 minutes scene in the movie Moneyball.

Oakland, Boston and Tampa Bay pioneered managing by the numbers and continue to manage to their 2021 payrolls of $107M, $77M and $45M respectively. Other teams have been fast followers, applying analytics that have largely leveled the playing field for what were misconceptions in what it takes to win baseball games and what makes a player valuable. Capitalizing on the power of analytics, Major League Baseball has gone beyond roster strategy into additional areas of baseball operations, including:

• Advance scouting
• Minor League player development
• Major League draft analysis
• Player/coach game preparation
• International arbitration
• Financial modeling and budgeting
• Marketing 
• Community Outreach

Businesses are also expanding the use of analytics. There is a thoughtful expansion of analytics use from descriptive/inferential statistics and trailing indicators to supervised/unsupervised learning and natural language processing for:

• Personalization: promotions and notifications tailored to specific customers
• Forecasting Services: anticipating demand for properly staffing customer service centers
• Predictive Modeling: accelerating research and development for new products
• Preventive Health: maintenance strategies based on anonymous patient histories
• Health Delivery: supporting voice transcription of doctor-patient interactions

These result in modern business models which:

• Launch new product offerings
• Create new revenue streams
• Automate manual processing prioritizing higher value-added tasks
• Improve customer, business partner and employee relationships

All businesses need to evaluate the power of the total analytical tool set in isolating the imperfections in their business models and capitalizing on the imperfections in their competitors’ business models.

How about dependability? Even if it is close, you need to go with Mom’s apple pie, because in the end she is one of the few people who will always love you for who you are. In baseball, the next collective bargaining agreement looms on the horizon and we will need to monitor the owners’ and players’ stewardship of the game. Analytics in baseball has to be applied with judgment. With the right data and a sufficiently large data set it has its appropriate applications. But we need to keep in mind the ’02 Oakland A’s, recent LA Dodger playoff futility (until 2020) and game 6 of the 2020 World Series and taking Blake Snell out of the game. In the postseason, the sample size becomes too small for season-long trends to be significant and it becomes a different ballgame.

In each instance, as in business, historical data and analytics can recommend certain courses of action, but in the moment, there will be outliers and variability that must be considered. Consideration requiring being in the moment and delivering on the leadership opportunity.

Reach out to Yalo for deeper web & marketing analytics expertise. FullStory Analytics and Sentiment Analysis services are just a few of the tools we offer to provide actionable insights to help your business chart the right path forwards.

For many of us, summertime is synonymous with vacation—whether it’s a week at the beach or an hour on the porch. It’s also a time for reading and catching up on books you’ve been meaning to read but haven’t had the time. If you’re looking for a book that will help you grow as a person in addition to helping pass the time, consider Yalo’s Ultimate Summer Reading List for 2022. We’ve taken the guesswork out of what books are actually worth your time by compiling this list of titles that can impact your life while they entertain you.

Now that we have listed all of our favorite books, it is time to get reading! If you think you don’t have enough time for a full book, pick up a short story or article online. You can find anything from a meditation on life to a guide on how to be an effective leader in your industry. The summer is the perfect opportunity to relax and enjoy yourself while learning something new—so be sure to make the most out of it with our recommendations!

Would you like to comment on our reviews above, or tell us what you thought about the book you read from the selections by our Yalo team? Tell us on our Facebook page, or leave a message using our Contact Us form easily. Thanks for reading, and for Reading too!

On St. Patrick’s Day, “Everybody’s Irish” and it’s sure to attract an online crowd! Here are 7 lucky branding & marketing campaigns that are striking gold!

Friendliest Day Of The Year

It would have been impossible to start this post off without a nod to Guinness, a brand that goes hand-in-hand with St. Patrick’s Day. With the creation of an interactive infographic, Guinness championed friends and families coming together and making St. Patrick’s Day “the friendliest day of the year”. To top things off, they entered the book of world records for successfully creating the friendliest day of the year. Selling pints is one thing; creating folklore, a feeling of community, and a lasting reputation for your brand is invaluable.

Getting Shamrocked

Get ready to get ShamRocked at Hard Rock Cafe this St. Paddy’s Day!

The pot of gold at the end of this rainbow is the all-new St. Paddy’s Shake, an Instagram-worthy shake that combines Absolut^® Vanilla vodka, creamy vanilla ice cream, Oreo^® cookies, a touch of mint and homemade white chocolate whipped cream before being topped with rainbow candy ribbons and gold star sprinkles.

In addition to the St. Paddy’s Shake, those looking to sink their teeth into gold can order the Guinness^® & Bacon Jam Cheeseburger, a half-pound burger topped with Jameson^® bacon jam and Guinness^® cheese sauce, crisp lettuce and vine-ripened tomato, served on a toasted bun with a side of seasoned fries.

Beer. Doughnuts.

In honor of St. Patrick’s Day, fans of Krispy Kreme can get a free O’riginal Glazed Doughnut — i.e., a green-dyed glazed doughnut — just by dressing up in green and showing up at a participating shop. Guests can redeem one doughnut each on March 16 and 17, no purchase necessary.

Not content with just one doughnut? Krispy Kreme is currently also offering its St. Patrick’s Day Collection, which includes four different St. Paddy’s-themed doughnuts decorated with rainbows, shamrocks, and the perpetually wide-eyed face of a bearded leprechaun.

Make It A Double

This Saint Patrick’s Day, Jameson Irish Whiskey will pay whiskey loving imbibers to make it a double — a double holiday, that is. After two years of St. Patrick’s Day cancellations, Jameson is encouraging fans to make up for lost time and celebrate on both the 17th and the 18th in 2022. To incentivize them, Jameson will award thousands who take the two-day pledge with cash and a full Irish breakfast through UberEats to help fuel the fun—responsibly, of course—for 48 hours.

McMagic

A brand knows it has found a pot of gold when it creates organic hype around a product. McDonald’s has the financial muscle to flex it with the best of them when it comes to marketing, but all it took was a St. Patrick’s Day themed milkshake to send the internet into a frenzy.

Every year McDonald’s releases its Shamrock Shake in the month leading up to St. Patrick’s Day. The shake is essentially a mint chocolate chip milkshake, but adding the Irish-theme creates an aura around it—and people want to get their hands on the shake.

Puzzle Me This

Wordle be damned…here comes SEMrush. They came at St Paddy’s Day creatively, choosing to create a crossword puzzle challenge for followers to win Irish-themed wares. 

With their key audience consisting of marketers and small businesses that want to build their reputation online, the challenge of a crossword struck a chord and grabbed the attention of their 100,00-plus social following.  

The Guinness gift set prize was an extra incentive to get people on board, in what was already a clever marketing ploy. That people still hold the campaign in such high esteem two years after its initial conception goes to show how marketing efforts around big events can create longevity.

Imbibe And Stay Alive

Although alcohol is an expected offering on this of all days, it isn’t the only voice out there. There’s also a voice of reason running about, reminding everyone of the importance of having designated drivers – and that’s the folks at the National Highway Traffic and Safety Administration. This year, their Buzzed Driving is Drunk Driving campaign seeks to keep parade and party goers safe. 

Ready to try your luck at an innovative marketing campaign? We write the book on them every day. Let’s have a beer and create something memorable! Reach out to Yalo below to get started with your own luck o’ the Irish.

The marketing world moves at the speed of thought. And, in 2021, we saw just how quickly the marketing industry can evolve. Here are the top 5 Trends we are excited about for 2022. 

1. Web 3.0 is Here and Rapidly Evolving Brand Marketing

Get on board or get left behind. Nothing in the past few decades is going to shake up consumer brand marketing and selling as much as Web 3.0. Brands that secure their place in the new 3.0 universe will be ahead of the curve since they are learning and participating as the landscape evolves. This new digital retail landscape will allow consumers to experience everything from trying on a new outfit, test-driving the latest luxury car, to being part of a brand’s community. All of these experiences are quickly becoming part of the new customer journey. 

2. Social Selling Continues to Takeover

The most active social site for brands to sell is … Pinterest. Which goes against what other social sites want us to believe. The app allows users to curate and sell a lifestyle. With Gen Z becoming more active users for the app, the sky is the limit for brands on Pinterest. Why is this important? Pinterest still only ranks as the 14^th most popular social media app. All marketers need to embrace social selling across multiple channels and apps to continue to engage with key customers and prospects when and where they are searching for your brand. From shoppable stories on Instagram to shoppable Pins on Pinterest, being able to purchase in app is just as crucial as the social influencers brands partner with. Ease of purchase and the social clout of purchase are equally important as social selling continues to take over the shopping experience. 

3. Digital Native Brands Will Continue to Disrupt the Marketplace 

Supply chain issues aside, the true disruption in consumer brand marketing is the continued rise in digital native brands. With digital native brands growing almost three times as fast as traditional brands, all brands must have a digital first approach when engaging with consumers. Gone are the days of push-pull advertising and marketing programs. In addition to product innovation, Digital native brands are evolving marketing to include the use of social audio to drive engagement, augmented reality to experience a product, and customer service becoming a social first channel.  

4. Disruptive Branding will be the Norm 

Jumbled words; messy layouts; unique spelling of names … all design choices that go against the grain. As brands look to stand out on shelf and online, disrupting the normal design tenets through strong creative expressions will be common in the next year. Stand out and sell out … that’s our slogan for the next few months. 

5. Cohesive Multi-Touchpoint Customer Journeys are the Norm   

The old customer playbook is dead and should be buried in a time capsule for future generations to laugh at us about how smart we thought we were. Learning about and researching a product prior to and after purchase can be done in a car, at home in front of the TV, in store, or wherever consumers have access to a smart device. TikTok and OnlyFans are becoming two of the fastest growing sales channels for traditional brands. CPG marketing must begin to make cohesiveness the center of all campaigns to proactively share the right narrative, as well as mitigating any consumer issues. A great example of this is Fly By Jing – you really need to give it try!

Do you want to start the new year off on the right marketing foot? Yalo is here for you with creative branding and marketing services to make your brand POP and ROCK in 2022. Our portfolio of colorful client victories continues to expand and we’re excited for the future – both ours and yours! Shall we have a conversation? Contact us below or by following this link.

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Wow, where did 2021 go! It seems like only yesterday we were navigating how to celebrate the holidays in the middle of a pandemic. As we are reflecting on lessons learned, life lived, laughs earned, we were struck by a few key pop-culture moments that brands can learn from to drive business and loyalty, as well as set a course for continued growth. 

Remix and Remaster to Deepen Loyalty 

Is there anyone on the planet that has not heard at least one new version of an old Taylor Swift song in the past few months. Like her or loather her, she is a genius at reinventing her songs in new and relevant ways to connect with a new generation of listeners and reinvigorate her base. I am sure you watched the 10-minute version of All To Well – and felt a little bad for Jake G. 

Brands need to follow her lead in being brave enough to look at core brand attributes (logo, mission, value proposition) and reinvent to engage with today’s audiences. Brands also can go back to the proverbial well, dust off some memorable campaigns or products for today’s audiences. Just remember, nostalgia doesn’t mean old. 

Expect Unexpected Partnerships to Gain New Customers

If you missed it, Megan Thee Stallion had a partnership with Popeye’s and Little Nas X is Taco Bell’s Chief Impact Officer. Megan’s unexpected partnership was more than a limited menu item; it included “Hottie Sauce,” branded merchandise, and a six-figure donation from the QSR chain to a local Houston Charity that the singer is passionate about. Are you asking yourself why artists at the apex of their success would partner with a QSR chain. It simple – every brand and every artist, athlete, musician are new reciprocal awareness channels when executed correctly. Both brand and individual celebrity raises chatter, drives awareness, and increases sales with unconventional partnerships.  

Brands can grow their sales and reputation by exploring new partnerships that align with a key prospect group. BUT, these new celebrity partnerships have to be executed in fresh, organic ways. Consumers are craving authenticity from brand partnerships rather than a celebrity showing up in a commercial or a product being featured in a movie or video. 

Experiences Matter to New and Loyal Customers 

We really hope no one got fired for this. But let’s be honest, the 2021 Channel Advent Calendar, albeit well intentioned, was a fail on a global scale. Stickers? Really Channel. (PS – We’re still trying to find the mythical Prada Advent Calendar – any leads would be appreciated. ????)

We won’t belabor the reasons why some promotional activities backfire, but we will point out that experiences with a brand still matter. And for the folks in the back row that did not hear, we will say it one more time –Experiences. Still. Matter. And we could argue that brand experiences matter more now that in the recent past. 

Brands must think through, update, and challenge themselves on the experiences they are providing. Big and small. Experiences from unboxing to behind-the-scenes to once-in-a-lifetime getaways are currency in todays digital world. 

The Story Still Matters to Customers (and media) and So Does the Channel 

Free Britney. Simone Biles. Richard Branson. We are sure each one of these names brings a story flooding back into your mind. We all can remember where we were when we first heard at least one update on each. And we could have named many other stories that would illicit the same response. Why? Because each of these individuals shared their honest, true, transparent and organic story. On their terms. When they wanted.  And by doing so, each embraced by the public. 

What can brands learn? Tell their stories honestly and allow consumers to become part of the story. Brands have one of the biggest stages – their social media accounts – to tell their layered brand story how and when they choose. One sizes does not fit all in today’s multi-channel, multi-audience world.

What were your favorite moments in film, art, music, and sports this year? Share them with us on Facebook – we’d like to read your memories.

Want to make something commercial and creative at the same time that causes your business brand to stand-out from the masses? Yalo can help you out – it’s what we’re here for 365 days a year. Please reach-out to us below!

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Thanksgiving Day is the perfect time to remind one another of the many reasons there are to be grateful. This year, the Yalo Tribe shares our favorite recipes, traditions, and what we are most grateful for.

Ashley Davis

Our family tradition is every year at my granny’s. We all bring one side , and my dad is in charge of the turkey and ham! Every year I bring Mac – n – cheese. But don’t tell anyone. My recipe is Stouffers Mac – N – Cheese family size! And I add crackers and pepper to the top to make it look homemade!!

Kimi Frazier

We have a tradition of having two Thanksgiving dinners every year half Filipino food half southern food! Best of both worlds! We have both sides of the family gather and help cook and sometimes bring new recipes to the table.

Arnold Huffman

Making the entire Thanksgiving dinner for the family.. turkey, mashed potatoes, green beans, deviled eggs, regular stuffing and jalapeno stuffing!

Brad Rehak

We always hosted Thanksgiving at my house growing up as it was my mom’s favorite holiday. I moved to SoCal in ’04 and had some fun ‘Friendsgiving’ gatherings pre-married days, haha. Since then me/wife/kids have done a few different things but no steadfast traditions.

Denise Brilliant

We always start the day by watching the Macy’s Thanksgiving Day Parade. Dinner is early – around 1 or 2pm so the food coma can have an appropriate amount of time. Eating, drinking, board games, naps, and laughs followed by cozy jammies and It’s A Wonderful Life!

Kate Castrovince

Family football game after dinner, before dessert!

Josh Robinson

Thankful for a new working family!

Lance Shoulders

I am thankful my father lives in Atlanta now!

Kate Castrovince

I am thankful for my healthy and happy kids who bring me the greatest joy … more than I ever knew possible! And, for my handsome husband who’s made my dreams come true! And, for my parents, sister and her fam, and my twin brother who make up the BFE (Best Family Ever)!

Cline Bates

I’m thankful for the Falcons beating the Saints “again” this season.

In the end we may not have it all together, but together, we have it all! Happy Thanksgiving!! ????

Meet Edna, the costume designer from The Incredibles.

Here’s what makes her a great agency partner (and superhero advocate).

1. She knows her heroes’ strengths and tailor-makes assets based on THEIR SPECIFIC super power (elasticity, speed, invisibility, etc.) 
   
   To stand out, you have to figure out how to create a fully custom experience – from the design, to the ease of use, to the items you offer, and how you can make them unique. If customers can get the exact item or service they want from you, they will come back again and again.
   
2. Everything is on brand–the super suits come in different sizes and functionality, but they are all a part of the INCREDIBLES design family. 
   
   Keeping your brand consistent allows it to be more immediately recognizable within your industry and with your target audience. Building a recognizable brand can take a lot of time, but your brand can quickly be distinguishable by adhering to your brand guidelines.
   
3. She creates things for her clients they don’t know they need yet.
   
   This kind of proactive customer support is not just a nice-to-have, it’s something customers have come to expect. More than 50% of customers in a survey said they expect companies to anticipate their needs and make appropriate suggestions before they even ask for help.
   
   
4. She says, “Dah-ling.” Every good agency has a quirk that makes them special and memorable to work with.
   
   A brand quirk is a feature or attribute that does nothing to enhance the performance of the product or service, but provides a unique point of differentiation. In areas where the delivery may be considered a commodity, differentiation is at a premium. This is where the value or a ‘quirk’ may be really telling  – it ups the ‘Quirk Quotient’.
   
5. She’s their biggest fan. That’s right–great agencies make your costume (ie. brand, strategy, marketing) and then congratulate you for saving the day.
   
   Excellent customer service is a competitive advantage. The intersection of business strategy, brand and customer experience provides you the ability to delight and amaze your customers.
   
   

Because you’re the Hero. We’re the Guide. Let’s chat and save the world.

In celebration of National IPA Day we are sharing our favorite ideas for beer sales and promotions. Categories include: Contests and sweepstakes, promotions, on-site and online activities, and charitable initiatives.

Cleveland’s Great Lakes Brewing streams its Hop College Class, dissecting the classic Dortmunder Gold Lager

“Our public Hop College program is one of the main ways we bring beer education and an elevated tasting experience to our customers, so we thought we’d create a bite-sized version of one of those programs that could be easily accessed from home. Because we just launched our flagship Dortmunder Gold Lager in cans, it made for a perfect Hop College at Home 101 course. A little history, a little style education and some fun stories accompany a guided tasting of one of our most iconic beers.”

Industry-wide Rising Hope collabs brewed to fight childhood cancer and showcase your charitable side

Kicking off in October, craft brewers from states around the nation handcrafted a signature charity beer, Rising Hope, with 100 percent of proceeds benefiting NPCF.

Purina and Urban Chestnut Brewing team up again to support St. Louis animal shelters

From Aug. 1 through Sept. 30, for every Urban Underdog Dinner Pack sold at UCBC’s Grove Brewery & Bierhall, the pet experts at Purina donated $10 to the Petfinder Foundation to help local shelter pets and the organizations that serve them. The campaign in total aimed to raise $25,000, which will be shared among shelters in the St. Louis metropolitan area.

Fun idea: Rogue launches Dead Guy can art contest to celebrate the beer’s 30th birthday

Rogue Ales & Spirits celebrated the 30th anniversary of its flagship beer Dead Guy Ale by challenging fans to ‘Paint the Can Dead’ by creating their own original Dead Guy can art.

Denver’s River North Brewery celebrates International Beer Day with online escape rooms

Paruzal games are not only cool, they are pandemic appropriate. The Denver-based internet business basically brings the escape room experience into your house. While the business seems like a reaction to Covid-19, it actually started in 2019, and its premise is now perfect for our collective homebound lifestyles.

CraftHaus sells a tasting kit as part of sixth anniversary

One fun thing in this horribly un-fun year was seeing all the new, inventive ways craft breweries are trying to connect with customers. If they can’t come to the taproom, bring the taproom to them. For its sixth anniversary celebration, Las Vegas’ CraftHaus Brewery hosted its usual awesome birthday bash, complete with a concert by local rock trio, The Dirty Hooks. But they also put together a tasting kit for fans to enjoy virtually.

Urban South Brewery is pairing beer releases with live web-Beer-nars, hosted by the head brewer

With social distancing and the closure of bars and restaurants across the country, some breweries are trying to revive that community spirit in virtual hangouts. Our favorite approach thus far is Urban South Brewery‘s live web”BEER”nar concept. Customers were sent an invite to sample a handful of specialty beers and learn more about the intent behind the beers directly from Alex Flores, Head Brewer at Urban South Brewery, from the comfort of their quarantine.

Check out Craft Brewing Business for even more great beverage marketing ideas!

If you are ready to start your own brewery or just need a professional drinking buddy, be sure to reach out to your pals here at Yalo! We’ve has some experience with beverage marketing ourselves.

The great thing about podcasts is that they provide an entertaining alternative to visual media. In fact, studies show that the brain is more active while listening to podcasts than when watching television. Whether you want to learn about entertainment, history, applied sciences, money, or any number of other topics, there’s a podcast out there to teach you.

You can find and download top podcasts from such places as iTunes and Stitcher, as well as in apps like Downcast and Pocket Casts.

Here are 10 great podcasts to get you started:

Here are some of the current statistics for podcasting in 2021:

• Over 55% of the US population have listened to a podcast
• In 2020 over 155 million people listen to a podcast every week
• Around 24% of the US population (68 million) listen to multiple podcasts weekly
• Podcast listeners consume an average of seven different shows per week
• There are over 700,000 active podcasts and 29 million podcast episodes available
• The most popular age group for podcasts listeners is 25-44 which make up 49% of total listeners

source

As the podcast trend continues to grow each year, one thing is clear: human beings love to listen to each other talk.

Ready to grow your audience online? Yalo offers many creative Design & Development services for 21st century eyes and ears. Let us help.

To usher in your post-pandemic normal, the Yalo Tribe has released its yearly Summer Reading List. Whether you’ll be traveling or lounging at home, summer is a great time to catch up on your reading and gain some expertise. Be it fiction, biography, self-help, or thought leadership any genre of book can give you a more well-rounded point of view. Here are the books that are piquing our interest this summer:

We hope you have a wonderful kick off to Summer 2021!

If you’re curious, meet the readerly Yalo team of creatives, developers and designers who put this list together on Our Tribe page. And although they’re not literature, biography or essay per se, we think our Marketing Communications services are letter-perfect and a great way to deliver brand messaging for our valued clients.