The Challenge
Hissho Sushi was looking to elevate its established grocery-store brand into the new age. They wanted their brand to exude premium, quality and fresh to consumers as they continued to grow in locations across the US. Hissho first engaged Yalo to support their food trade show presence with IDDBA. The relationship grew into an agency of record for 3+ years.
“Yalo has been a strategic partner in growing the Hissho Sushi brand, delivering a fresh new look for nationwide roll out.”
Director of Marketing
Our Approach
Yalo’s creative team rolled its love of sushi into the new experience they began building for Hissho. Establishing a hip, modern vibe, the creative direction and messaging always stayed true to the consumer target audience. With over 1600 locations, consistently branded assets and marketing communications was a steady climb that continued to evolve. From new business area concepts to signage and menus across locations, and a website built to scale, Yalo’s brand-marketing solution created a digital footpath for future growth.
Fresh Vibes
Hissho Sushi’s new logo development conveys fresh and quality with the use of bluefin blue and light salmon in the maki icon.
Product Focus
Capturing real photography of Hissho Sushi’s product menu keeps the focus on hand-rolled, chef-crafted sushi.
Brand Strategy
Rolling out the new logo across points of purchase including signage, menus, posters and digital displays captures the consumer’s attention.
Digital Strategy
Thanks to Yalo’s website design and development services, building a new website presence gives Hissho the flexibility to provide customers with product and menu information, nutritional data and maps to find their closest location. Franchise Owners now have the ability to sync with HQ for ordering logistics!
The Results
Hissho Sushi continues their evolution of brand and growth in new areas, consistently pushing the envelope and status quo in grocery sushi providers to a higher level.
