How do you show off a flagship store to an audience miles and miles away from said store? You bring the experience to them, which is exactly what we did for Zaxby’s. This giant mobile replica of the new stores featured a Virtual Reality experience that allowed folks to paint the Zaxby’s chicken mascot with delicious sauces. 

We were able to bring the experience to 13 big college football events on 13 different campuses. Are there easier ways to open a new store? Probably. Are there more fun ways? Nope.

  • VR Experience
  • Brand Activation
  • Events
  • Quick Service Restaurant