The 19th Annual w3 Awards were recently announced by the Academy of Interactive and Visual Arts (AIVA), and what do you know, our 6666flavors.com was among the Gold recipients. And boy does it feel good to get gold. 

Receiving thousands of entries annually from across the globe, the w3 Awards honors outstanding Social Media Marketing & Content, Websites, Online Marketing & Advertising, Mobile Sites & Apps, Online Video, Podcasts and Emerging Tech created by some of the best digital content creators across the industry. The awards are reviewed by the Academy of Interactive and Visual Arts, an invitation-only body of professionals from acclaimed media, interactive, advertising, and marketing organizations like Walt Disney Studios, PepsiCo, Netflix, IBM, and a bunch of other big names you’ve probably heard of. 

That’s all well and good, you may be asking yourself, but what’s the Four Sixes website? 

Award-winning creator Taylor Sheridan, known for shows like Yellowstone and the Yellowstone universe (including 1883 and 1923), owns the sprawling 6666 Ranch in Guthrie, Texas. Wanting to share the flavors of the ranch with a wider audience, he created Four Sixes—a line of seasonings, BBQ sauces, and hot sauces. To support the launch, Yalo designed a website that debuted alongside the products as they hit supermarket shelves, bringing the spirit of the ranch to life and inspiring customers to spice up their everyday cooking.

Says Yalo founder Arnold Huffman: “When you are presented with an opportunity to work with a brand that has moxie, you put forward your best effort and give it all you got. Partnering with the 6666’s team allowed us to flex our creative muscles and deliver something truly spectacular, and the W3 Gold award is recognition of the great work produced by our team. “

For more information about the w3 Awards, visit w3award.com.

LinkedIn: Digital Yalo

Our website for Four Sixes isn’t just inspired by Taylor Sheridan’s award winning work—it’s winning awards itself. Gold at the W3 Awards, to be exact. Visit 6666flavors.com to experience the site inspired by the spirit of the ranch. And the bbq. And the cayenne. 

Instagram: @digitalyalo

Howdy! Ready to dive into a website full of the delicious taste of BBQ sauces and seasonings? W3 was, which is why they awarded us gold at the W3 Awards! Inspired by the work of Taylor Sheridan, 6666flavors.com is infused with the spirit of the ranch—and sauces that taste as good as they look. 

THE CHALLENGE

IronCraft Attachments, formerly known as Titan Implements and Attachments, provides high quality farming and construction equipment on a global scale.  

The challenge was to create a new company name, logo, and supporting marketing assets (website, tradeshow collateral, et al) within 90 days of project start.  

THE YALO SOLUTION

Yalo went through its comprehensive discovery process then traveled to the corporate offices in southern Tennessee, working through its unique renaming and brand building process. The two-day onsite involved touring factories and whiteboard sessions in which we collectively arrived at a handful of new name candidates. Over the next few weeks, a new name was selected (IronCraft) and Yalo drove the logo creation, brand color creation and key messaging.  

From there, an on-location product photo shoot was needed to capture high-quality content for IronCraft’s brand rollout, producing marketing assets (sales sheets, catalogues, business collateral, social assets) and a Yalo-designed website.  

OUTSTANDING BRAND MARKETING RESULTS

• Created a cohesive look-and-feel across all brand touch points 
• Collaborated on strategy for communications launch of new brand  
• Expedited website design and development, helping build in their CMS environment 

Are you ready to bring your brand to life? Let Yalo create impactful, visual storytelling that drives results – we offer creative marketing & branding services that can transform a brand from ordinary to outstanding. Scroll to the bottom of this page and Contact Us to get a productive conversation started.

A new look and feel for a classic taste

B&G Foods has more than 50 brands of household-name packaged and canned foods, including several maple syrup brands. They wanted a redesigned website for Maple Grove Farms Maple Syrup to support the new packaging’s look and feel that incorporated the new watercolor logo and labels depicting the original Maple Grove Farm in Vermont. 

A storybook syrup 

Working closely with the Maple Grove Farms brand manager and B&G Foods Ecommerce Team, Yalo leveraged the new motif into a storybook look and feel with animation for the new branding. The design was incorporated into all the product pages, recipes, history of the brand, sustainability, museum page, and a store locator for consumers. 

Results so good you can taste it

See for yourself at the Maple Grove Farms website.

Yalo delivered design wireframes, built out the Maple Grove Farms Maple Syrup site on WordPress CMS, and tested and deployed the new site on time and on budget. In the end, Yalo designed and created more than 70 total pages that elevated the brand site to reflect B&G Foods’ wishes to present a high-quality product and polished, cohesive brand site. Our UI/UX designers and creative team outdid themselves on this sweet website project and we’re delighted at the tasty results. Pancakes, please?

Curious about what the Digital Yalo team can do for you and your creative marketing needs? Scroll down a bit and contact us to get a conversation started. You can also view more of our recent creative design work in several mediums to imagine our capabilities for whatever your needs might be.