Meet David Berry, VP of Media at Digital Yalo

Meet David Berry

If you’ve ever sat in a meeting where media targeting starts to sound a little overwhelming, David Berry is usually the one making it all make sense.

As VP of Media at Yalo, David’s job is to help clients understand all the incredibly powerful, sometimes ‘creepily’ accurate, ways we can reach the right people, in the right place, at the right time. But more importantly, he helps them understand what it actually means for their business.

Making the Complex Feel Simple

David’s day-to-day lives at the intersection of data, strategy, and storytelling. He pulls together insights, connects the dots, and turns it into something clients can actually use. His goal is pretty simple:  If a client walks away saying, “I get it” or “let’s do that,” then the work is doing what it’s supposed to do.

Work That Actually Changes Outcomes

A lot of media wins live in dashboards like clicks, conversions, performance lifts, and those matter, but sometimes the impact is a little more tangible.

One project David points to is a specialized private elementary school. The goal was growth, and the result? They exceeded their enrollment cap by more than 20%. Now they’re breaking ground on a campus expansion. That means more students, more opportunity, and a real-world outcome that goes beyond metrics. And knowing Yalo played a role in that is the kind of work he’s proud of and that sticks.

“Be Tribe First” Isn’t Just a Line

For David, Yalo’s “Be Tribe First” value isn’t something you talk about, it’s something you practice. He leads with the belief that if people feel supported and taken care of, the work will follow, not the other way around.

It’s a simple approach, but it works. When the team feels good, the work tends to be better. And when the work is better, clients feel it too.

Known for Connecting the Dots

David will be the first to say it’s a little uncomfortable to call out your own strengths, but if you ask around, one comes up a lot: He’s really good at taking a lot of information and turning it into a clear, digestible story. Not just what’s happening, but why it matters and what to do next. And in a space where things can get complicated fast, that clarity goes a long way.

Creativity From Unexpected Places

David’s creativity doesn’t come from a single source, it’s built from curiosity. Hip hop. Boxing. Legos. Not your typical marketing toolkit, but that’s exactly the point. Those varied interests shape how he thinks, helping him approach challenges from different angles and bring fresh perspective to the work.

Life Outside of Work

Outside of Yalo, David’s focus is all about family. His wife, Jessi, and his son, Noah, are at the center of everything.

Beyond that, he loves road cycling, boxing, and teaching—serving as an adjunct professor at the University of Miami for the past six years. It’s a role he finds incredibly rewarding, giving him the chance to share knowledge and connect with young people.

One unexpected fact? David has 19 half-siblings, and his family story has been featured in major outlets like The New York Times and Good Morning America. Safe to say, he brings a uniquely broad perspective to everything he does.

David’s Impact

At its core, David’s work is about more than media, it’s about impact. Whether he’s helping a business grow, a school expand, or a client see things more clearly, he brings a rare combination of analytical rigor and human understanding. At Yalo, that’s exactly what great work looks like.