Is content strategy a part of your marketing plan? If not, it should be! Despite nearly every brand using content marketing, only 40% of B2B marketers have a documented content marketing strategy. 

Content strategy is the foundation of effective marketing. It’s not just about creating content—it’s about planning, managing, and evaluating every piece to ensure it aligns with business goals and serves your unique audience’s needs. A good strategy ensures that your content works cohesively across platforms, speaks directly to your audience, and delivers measurable results.

Here’s why it matters: without a strategy, content is often reactive, inconsistent, and unfocused. With a strategy, it becomes a powerful tool to engage audiences, build trust, and drive meaningful outcomes.

The Value of Content Strategy

Investing in content strategy delivers real, measurable benefits:

• Consistency: A unified voice and message across all platforms.
• Efficiency: A clear roadmap that streamlines content creation.
• Engagement: Content that meets user needs and builds trust.
• Results: Better alignment with business goals and measurable ROI.

How We Build and Execute a Content Strategy

So – what is a content strategy? It’s a comprehensive plan that begins long before creating any actual content. While every strategy is tailored to fit a brand’s unique goals and needs, there are common steps that most content strategies include. Here’s how we do it: 

1. Define Goals and Understand the Audience

Every content strategy starts with clarity. What are your business objectives? Are you looking to drive brand awareness, generate leads, or increase conversions? From there, we turn to audience research. Through data and insights, we build detailed personas that outline your audience’s needs, preferences, and behaviors. These personas guide the tone, style, and format of every piece of content created for your brand.

2. Conduct a Content Audit

Next, we take stock of your existing content. A content audit evaluates what connects with your audience based on best practices and persona research, and where gaps exist. This step ensures we’re building on a strong foundation while avoiding duplication or inefficiency.

3. Analyze Competitors

Understanding the competitive landscape is key to standing out. By analyzing what your competitors are doing well (and not so well), we identify opportunities to differentiate your brand and deliver more value to your audience.

4. Develop an Information Architecture (IA)

Content is only as good as its accessibility. We organize your content into a logical structure that ensures users can find what they need quickly and easily. A well-planned IA also supports SEO, helping your content rank higher in search results.

5. Create a Content Strategy and Calendar

With a clear understanding of your goals, audience, and existing assets, we develop a comprehensive strategy. This includes:

• Content Themes and Pillars: Recurring topics or ideas that guide creation and ensure consistency.
• Funnel-Specific Content: Tailored pieces for every stage of the sales journey—from awareness to decision.
• Formats and Channels: Choosing the right mix of blogs, videos, social posts, and more.
• Content Calendar: A detailed schedule outlining what will be created, when it will be published, and where it will appear.

This plan ensures every piece of content serves a purpose and contributes to the overall goals of your brand.

6. Collaborate and Execute

Content strategy doesn’t happen in isolation. In collaboration with our UX, marketing, SEO, and design teams, we deliver cohesive and impactful content. This collaboration ensures consistency across all touchpoints, from messaging to visuals.

7. Evaluate and Optimize

Once the content is live, the work isn’t over. We analyze performance metrics, gather user feedback, and refine the strategy to ensure ongoing success. Regular evaluation helps us stay aligned with your goals and adapt to changing audience needs.

Content strategy isn’t just a part of marketing—it’s the backbone. With a thoughtful, well-executed approach, you can elevate your brand, connect with your audience, and achieve long-term success. Ready to implement a content strategy for your brand? We’re here to help.

Spring is finally here, and just like nature is coming alive with vibrant colors and new growth, it’s time for your business to blossom on social media. There’s no better time to refresh your social media strategy and watch your online presence flourish. 

1. Plant Seeds of Engagement

Just like planting seeds in a garden, cultivating engagement on social media requires patience and nurturing. Use this springtime energy to sow the seeds of interaction with your audience. Ask questions, run polls, and encourage user-generated content. With people feeling more lively and engaged during this season, you’re bound to see your social media interactions bloom!

2. Embrace Fresh Content Ideas

Spring brings a sense of renewal and creativity. Take advantage of this by sprucing up your content strategy with fresh ideas. Showcase your products or services in a spring-themed photoshoot. Share tips and tricks relevant to the season. Whether it’s spring cleaning tips for homeowners or outdoor activity ideas for families, tailor your content to resonate with the spirit of the season.

3. Let Your Brand Blossom

Spring is all about growth and transformation, making it the perfect time to let your brand personality shine. Show the human side of your business by sharing behind-the-scenes glimpses, introducing your team members, or even sharing stories about your company’s journey. Authenticity and relatability are the fertilizer for building strong connections with your audience.

4. Tap into Spring Events and Holidays

Springtime brings with it a plethora of events and holidays, from Easter and Mother’s Day to Earth Day and the start of baseball season. Use these occasions as opportunities to engage with your audience. Share relevant content, run special promotions, or host themed events to connect with your followers and drive traffic to your business.

5. Sprout New Connections

Spring is a time of growth, and that includes expanding your network on social media. Take this opportunity to connect with other businesses, influencers, and potential collaborators in your industry. Engage with their content, participate in relevant conversations, and explore opportunities for partnerships that can help your business blossom.

6. Collaborate and Cross-Pollinate

Just like flowers benefit from cross-pollination, businesses can thrive by collaborating with others in their industry or community. Partner with influencers or complementary businesses for joint promotions or giveaways. Engage in conversations with fellow entrepreneurs and share each other’s content. By working together, you can reach new audiences and foster a sense of community online.

7. Weed Out What’s Not Working

Not every seed you plant will sprout, and not every social media strategy will yield results. Use this season of renewal to evaluate what’s working and what’s not. Weed out any tactics or platforms that aren’t delivering the desired outcomes and focus your efforts on those that show promise. By pruning away the dead weight, you’ll create space for new growth and success.

Spring is a season of growth, renewal, and endless possibilities – and your business’s social media presence should reflect that. By embracing the spirit of the season, tapping into seasonal events, refreshing your visuals, engaging with your community, and cultivating new connections, you can watch your online presence bloom and your business thrive. So, what are you waiting for? It’s time to spring into action and harness the power of social media – let Yalo help you grow your business this season!

Gather ’round, fearless marketers, for we’re about to embark on a spine-tingling journey into the dark and mysterious world of marketing risks. In the spirit of the season, we’re diving headfirst into the heart of the unknown, where rewards are bountiful and the path is shrouded in uncertainty. We will show you that in marketing, as in life, it’s essential to embrace the spooky, step out of your comfort zone, and confront the mysteries of the marketing world. After all, fortune favors the bold.

The Ghostly Gamble of Innovation

When it comes to marketing, innovation is the key to unlocking the treasure chest of success. Be it a new approach, a unique campaign, or an out-of-the-box idea, it often feels like you’re tiptoeing through a haunted mansion – filled with eerie surprises at every turn. But remember, it’s those who dare to innovate that usually reap the most lucrative rewards. So, arm yourself with creativity, venture into the unknown, and let your marketing campaigns haunt your competition’s dreams.

Unearth the Secrets of Spooky Social Media

Social media is the labyrinth of the digital world, filled with strange algorithms, unpredictable trends, and spooky engagement metrics. Don’t be afraid to step into the darkness. Experiment with new platforms, quirky hashtags, and eerie memes. Sometimes, it’s the riskiest posts that go viral, turning your brand into an internet sensation.

The Cursed Content Conundrum

The creation of content can often feel like a cursed endeavor. But it’s in the eerie depths of creativity that the most compelling stories are born. Don’t shy away from writing engaging, thrilling, or even bizarre content that sets your brand apart from the rest. Sometimes, embracing the unknown and creating content that pushes boundaries can elevate your marketing efforts to new heights.

Dance with Data Demons

Data analytics might seem like a cryptic spell conjured by wizards, but it’s the most powerful tool you have to navigate the marketing underworld. Risk-taking in marketing means delving deep into the shadows of data analysis, making data-driven decisions that may spook your competition. Trust in the power of insights, and don’t be afraid to alter your strategies based on what the numbers reveal.

The Haunting Art of Storytelling

Storytelling is the dark art that can send shivers down your audience’s spine. When done right, it connects people to your brand on a visceral level. Share stories that captivate and intrigue, tales that draw people into your brand’s world. The risks you take in crafting your brand’s narrative can lead to unforgettable connections and loyalty.

So, fellow marketers, as you stand on the precipice of uncertainty, remember that the rewards are there, waiting to be claimed by those who dare to tread where others fear to go. Don’t be afraid of the dark – embrace it, and let your marketing shine through like a beacon in the night.

Marketing in the shadows is where the real magic happens. Happy haunting, fearless marketers!

In today’s fiercely competitive digital landscape, businesses are constantly seeking innovative ways to attract and retain customers. One powerful tool that has emerged as a game-changer in the world of marketing is the creative demand generation website. These websites go beyond the typical online presence; they are dynamic, engaging, and strategically designed to generate interest, capture leads, and drive conversions. In this blog, we’ll explore ten benefits that demand generation websites offer to businesses.

1. Attracting Quality Leads: Creative demand generation websites are tailored to target your ideal audience. Through captivating visuals, persuasive copywriting, and user-friendly interfaces, these sites draw in potential customers who are genuinely interested in your products or services. This results in a higher conversion rate and more valuable leads for your business.

2. Enhancing Brand Visibility: A well-designed website can serve as the digital face of your brand. When it’s creatively crafted, it becomes memorable and distinct, setting you apart from competitors. A memorable online presence strengthens brand recognition and boosts brand visibility, ultimately driving more organic traffic and referrals.

3. Driving Traffic Through SEO: Creative demand generation websites are optimized for search engines, ensuring that your business ranks higher in search results. This translates to increased organic traffic, reducing the need for costly pay-per-click advertising. A consistent flow of organic traffic is a sustainable way to generate leads and sales.

4. Improved User Experience: Creativity isn’t just about aesthetics; it’s also about user experience. These websites are designed with the user in mind, making navigation intuitive and enjoyable. Visitors are more likely to stay on your site longer, explore your offerings, and convert into customers if they have a positive user experience.

5. Engaging Storytelling: Creative websites have the power to tell a compelling brand story. Through multimedia elements like videos, animations, and interactive features, you can convey your company’s values, mission, and culture in a way that resonates with your target audience. Storytelling fosters a deeper emotional connection with your brand, leading to increased loyalty.

6. Personalized Content: Modern websites can track user behavior and provide personalized content and recommendations. By tailoring content to individual preferences, you can increase the chances of conversion. When visitors see content that aligns with their interests and needs, they are more likely to engage and take action.

7. Lead Nurturing: Creative demand generation websites are equipped with tools for lead nurturing. Through email marketing, automated follow-ups, and personalized content, you can keep your leads engaged over time. This consistent communication builds trust and moves prospects through the sales funnel.

8. Analytics and Optimization: These websites offer robust analytics that allow you to track user behavior and website performance. By analyzing this data, you can make informed decisions to optimize your site further, ensuring that it continues to generate demand effectively.

9. Cost-Effective Marketing: Compared to traditional marketing channels, creative demand generation websites offer a cost-effective way to generate leads and drive conversions. Once the initial setup is complete, ongoing maintenance costs are relatively low compared to other marketing strategies.

10. Scalability and Adaptability: As your business grows and evolves, your website can grow with it. Creative demand generation websites are scalable and adaptable, allowing you to incorporate new products, services, or marketing strategies seamlessly.

The benefits of using a creative demand generation website for your business are undeniable. These websites are not just digital placeholders; they are powerful marketing tools that can transform the way you attract and retain customers. By investing in creativity and user-centric design, you can supercharge your online presence, increase brand visibility, and drive sustainable growth in your business. Don’t miss out on the opportunity, let Yalo help you leverage the full potential of a creative demand generation website.

It probably seems easy to get people to read copy. After all, you’re reading this. Here’s another sentence that you’re reading. I could just keep going and going and you’ll just keep reading. And these words don’t even mean anything! I guess I could stop writing now and make my life a lot easier. Ok, later taters.

So what’s the catch? You may be asking yourself.

Here’s another question for you: Sure, you read it. But will you remember it?

Let’s back up for a second. Most people can write copy, provided they can form grammatically correct sentences. It’s not an art, it requires no special talent.

Writing copy is easy. Writing memorable copy is a whole other animal. And while I can’t teach you how to do it in one blog post (if I could I’d be a very rich person and probably not writing this blog), I can convey the importance of good, memorable copy.

What can history teach us, besides just like wars and stuff.

Let’s back up even further for another few seconds. Copy has been around since the dawn of printed advertising.

And though the headline DISPENSE WITH A HORSE kind of rules, these early ads were primarily informative, if not a bit overwritten. It wasn’t until the mid 60’s that writers discovered that they could sober up for like a half second and get clever with copy, using words to make people think instead of just learn.

VW ads* from the 1960’s were a massive disruption to the print ad game, using an interesting headline with supporting copy. While this may seem like a no-brainer today, this strategy (and resulting copy) shook the advertising world to its strait-laced, whiskey-soaked core. Suddenly ads were conceptual. Suddenly copy was clever, not just sales-y. VW ads were created by DDB, who went on to produce such advertising as Uncle O’Grimacey, spokescreature for the Shamrock Shake.

I could do a deeper dive into history, but there are already tons of books and blogs that do that better and coherently. Instead I’m going to share some famous examples of headlines, the kind that copywriters immediately think of when someone mentions “clever headlines” or say “hey, can you write a blog post about copy?”

The strategy for The Economist campaign was probably something like “The Economist keeps you educated and good at your business job.” But instead of writing a headline like “Read a Magazine That Will Make You Indispensable at Work,” the writer went a step further in defining the impact of being incredible at your job. It’s clever and it appeals to The Economist’s educated audience.

Even if your audience isn’t rife with MBAs, don’t assume they won’t appreciate a smart headline. This line is the probably the result of a strategy that’s something like “Enjoy an Unmatched Sense of Freedom on a Harley.” (Again, just guessing here.) What’s the opposite of feeling free? Being cooped up, like on an airplane.

What do these ads all have in common? They sell an idea, not just a product. They also use a single sentence to make a huge statement—sure, two of them include supporting copy, but even if you just remember “Live Below Your Means” the general idea stays with you. The writers have also taken time and care with the copy, thinking about each word and whether it’s necessary.

Do you have a favorite book or poem? Or maybe even favorite lyrics or television dialogue? Have you taken the time to think about how whoever wrote said piece took time to select each word or phrase or sentence? Not to get all English-section-of-the-SATs on you but writing marketing copy is to writing published material as designing a webpage or ad is to creating visual art. There’s a craft that goes into manipulating the English language to evoke a laugh or some second feeling that I’m sure I’ll learn about someday.

Find your audience. Then, ignore them.

You’ll notice that I haven’t yet included a section on writing for different audiences. That’s because I don’t think the divide between Gen Z and Boomers or whoever is as wide and unpassable as most marketers assume. We’re all human. We all like being entertained, like laughing, most of us cry when things are sad. The best writers know how to write for human beings, not for target demographics.

Technical jargon not withstanding (which may or may not be necessary, depending on the client), trying to use slang to connect with a group of individuals is almost always going to end poorly. Think about how obvious it is when a city-centric ad is written by people who have never set foot in said city. It’s like that, but with age groups. Of course you need to find your audience, but that’s usually a job for strategists and/or the media department.

Think of it this way: If you were to show this year’s Super Bowl spots to a group of individuals aged 18-95, chances are they’re all going to like the same group of five or so ads. That’s because a good concept and good writing is universal.

And finally, in conclusion, we’ve come to the end.

There’s a million more things I could write about writing. And there’s also a good chance I could be wrong about all of them! Like a lot of things in life, marketing can be a fickle thing, and copy is just one small portion of the reason a campaign works or doesn’t work. BUT. If you can make that one small portion great, why wouldn’t you? Like every other journey in life, it’s completed one successful step at a time.

And hey, if you can’t keep the journey interesting, at least keep it brief. (I didn’t.)

See what we did here? Wasn’t this a fun blog post to read? Digital Yalo’s strong Content Marketing and Brand Strategy services can make your messaging and communications outstanding also. We’d love to have a conversation with you – please scroll-down to the Contact button at the bottom of the page to engage. You can also sign-up for our beloved emails below and we’ll send you these great articles a few times a month. Sign, sealed, delivered – they’re yours.

*VW ads were created by DDB, who went on to produce such advertising as Uncle O’Grimacey, spokescreature for the Shamrock Shake.

Let’s get this out of the way early—copy and content aren’t the same thing. They are also the same thing. And also aren’t. They both live in the world of marketing and involve words, but they have distinct uses and places. What are these places? When should I employ a copy vs content writer? Will a chatbot one day murder me and take my place? All these questions and more will be answered in this informative blog post. 

Let’s Start with Content

Content is everywhere and inescapable. As we speak, you are probably being taunted by 20 open tabs full of content. Even before the rise* of ChatGPT and our AI overlords, searching for information on a topic via the internet brought up tens of oddly similar articles, due to content writers a.) trying to please the SEO overlords and b.) probably not knowing tooooo much about the topic and cribbing off other articles. Content writers generally rely on cursory internet searches for most of their research, as they aren’t well-versed in every subject on earth. (This surface-level research is necessary, otherwise nothing would get written as every writer would be busy pursuing postgraduate degrees.) 

Not to crap all over content marketers. This blog right here? This is content. Content—for the purpose of writing because the word content also means a second** thing in the world of marketing—includes things like blog posts, social posts, case studies and white papers. 

Here’s an example of one of our favorite content pieces from “How to Spoil Your Chihuahua” on Wikihow. It’s informative, entertaining, and includes the best image on the face of the earth: 

Here’s another example of content, this one somewhat less bonkers. It’s from an IKEA blog about workspaces, featuring IKEA products throughout. The primary purpose is to inform instead of sell: 

Ok, Now It’s Time for Copy

Copy is also everywhere. It’s on billboards, all over digital ads, you hear it on the radio and on television, provided you’re still into listening to the radio and watching television. 

Here’s some copy:

Here’s also some copy:

From the copy-heaviest print ad to a television spot with no copy whatsoever, both involved a copywriter. Sometimes they’ll need to write thousands of words, sometimes they’ll just need to write a few in the form of an idea. Basically, whatever they need to communicate for the consumer to take action. When you read headlines on a billboard, or hear a television commercial, or see a banner ad on a website, those were probably written by copywriters (or overzealous marketing managers depending on how “hands on” the client likes to be.)

Whether it’s buying a product, clicking a link, making a call, or a secret fourth thing, copywriters encourage consumers to do something, whereas content simply informs or entertains or info-tains. 

But What About the Chatbots?

Yep, they can write, too. Right now they sound about as proficient as a high school freshman attempting to write an pop-quiz essay after staying up all night playing video games. Will they get better? Probably. Will marketers attempt to use them? Almost definitely. They’re sure to make the world of content even more repetitive and bloated. And though it may seem like all these new options for communication make getting the word out about your product easier, it’s actually tougher than ever to stand out. But that’s a whole other blog post. Stay tuned!

But Will a Chatbot Kill Me and My Family? 

Maybe? How should we know? We aren’t a robotics company. 

*We assume you’re reading this from an underground bunker as ChatBots roam the earth, scavenging for questions to answer and feedback loops in which to get caught

**Content can also refer to all the stuff on a page, including the words, pictures, charts, etc. It’s confusing, we know. Just wait until you learn that the word content, when pronounced slightly differently, also means “at peace with the world.” We’ll never use that version! 

Digital Yalo creates content and copy, do you copy that? It’s all part of our Content Marketing services, which are used in-service to the branding and marketing work we do for customers all around the country. We’re extremely proud of our wordsmiths – they do a lot to help our clients communicate their value to the world. You can find out for yourself – reach-out to us today and let’s have a discussion about what brand messaging and content can do for your business. Let’s talk – using words!

You are pretty much guaranteed to impress your audience when you immerse them into a 360° panoramic video experience. But if you are putting forth the effort to produce one of these wow-factor video presentations, you want it to be a home-run with bases loaded and not just a base hit, right?

Here’s a few small things that you should be doing that will make a huge impact on your audience’s overall video experience. Let’s knock it out of the ballpark!

1.    Add Background Music

If your video doesn’t include natural sounds or narration (we will get to that in a second), then we highly recommend that you at least add some sort of instrumental background music or maybe a song that ties in with your brand or message.  Watching videos with no audio are much more boring and you are more likely to lose the interest of your viewer much quicker.

2.    Voiceover/Narration

Videos which include a professionally recorded voiceover that goes along with what the viewer is actually seeing has a much greater impact. Don’t just show people, get as many of the senses involved as possible – tell them what they are looking at too! But give them just enough information to convince them to come to your doorstep for the full in-person experience.

3.    Lights, Camera, ACTION!

There’s such a huge difference in watching a video of an empty space versus one buzzing with activity!  Sometimes, an empty space makes more sense but for the most part – showing people what an area looks like with action is much more captivating and makes it easier for them to envision themselves within your space which is the ultimate goal – to get them there.  So, don’t show them a boring version of your area – show them with action.

4.  The Talent

And it’s not a bad idea to “stage” the video shoot with people who are great at following direction, natural on camera and are very animated (yet not over the top). If you can hire “extras” for the day to be your “talent” – this is the best way to go to get the most out of your production. Professionals make it more professional, it’s that simple.

5.    Smooth Operator

If you have a camera operator who isn’t steady with your camera with smooth and fluid movement through a space, it is not going to be nearly as impressive as one that does. Watching videos that are not professionally produced can even make you a bit dizzy. Of course, at times a more raw feel to the shooting style makes sense for an authentic experience, for example in extreme sports. But overall, a smooth camera operator can up the production value and overall the end user experience exponentially.

At Digital Yalo, we specialize in creating compelling 360° video panoramic experiences. Contact us today to strategize with our team for your own dynamic project. Let us help you bring a larger audience to your doorstep!

Being consistent for brands has never been more rewarded than in our current, challenging and changing world. But consistency doesn’t and shouldn’t equal boring. 

Companies and brands have a significant opportunity to drive deeper consumer action, loyalty, and advocacy to create a foolproof brand to stay relevant and increase reach no matter what happens in the world. 

Here are five tips to be consistent and create bolder, deeper and foolproof brand engagements:

Color Me Brand: Take the time for a mini brand visual and verbal refresh. Update your color palette for this Spring and Summer to use across social media and advertising. Feature bold, vibrant colors to welcome spring and wake up your feed. Bold colors visually announce a new beginning and are a subtle way to re-energize your visual assets to re-engage your customers. 

Can We Talk? Spend some time asking your customers what’s on their mind. Listen. Respond with smart, deliberate content that lets them know you hear them. Foolproof brands realize it isn’t about them, but about their customers. Start including a quick survey in your social media strategy to direct your content. Don’t be afraid to address the issues that matter to you and your customers. 

Entertain Me: A joke. A good playlist. A virtual cocktail party. Smart brands create a mix of ongoing engagement opportunities to bring their brand personality to life and entertain their customers.   

Surprise Surprise! Nothing drives stronger engagement than an unexpected surprise. Make it a practice to surprise customers in big and small ways. Go beyond liking a post of user-generated-content and ask the creator to collaborate with your brand instead. Go old-school and send a snail mail, well thought-out, curated, box of branded goodness. 

Socially Acceptable: Foolproof brands know that you must continuously evolve to engage with your customers. TikTok and Clubhouse are two social platforms bold brands need to be a part of and have an active presence. Partner with emerging artists and musicians to stay current and always evolve your brand engagements. 

If you are ready to take bold action, our creative team is at the ready…no foolin’.

See examples of our bold branding finesse for clients on this page. Connect with us today and let’s get your brand boosted and blooming like nobody’s business.

“Make it simple. Make it memorable. Make it inviting to look at. Make it FUN to read.” – Leo Burnett

With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough. As writers and content marketers, we are constantly looking for inspiration which is why we keep a swipe file. A swipe file is a collection of emails, ads, and other copy or content that you find memorable or performed well. 

Swipe right for our favorite fun and memorable copywriting examples to add to your file:

Get the cluck out of here! KFC UK’s mea culpa for its 2018 chicken shortage was a simple, genius three letters: FCK

L’Oreal Paris’ print campaign focused on workplace gender equality. The result: Copy that reads, “This is an ad for men. Hire more women in leadership roles. We’re all worth it.”

It’s all downhill from here. Snowbird Ski Resort curated negative reviews and turned them into clever advertisements. Challenge accepted!

Ricola ran a series of ads with examples of how a misplaced cough could ruin the meaning of a sentence (and coughing in public now could ruin your life). Funny and slightly edgy yet simple and relatable.

Fast cars love quick wit. Aspirational and humorous. At first glance, you read it and then you kinda sing it. Corvette is right… they don’t write songs about Volvos.

Hey Rulebreakers… here are 3 rules for creating clear convertible copy:

1. Clarity & Cleverness. First and foremost, you want your audience to understand your copy. It’s fun to be funny, but first, you need to:

• Make people understand 
• Make people curious
• Make people engage

2. Use conventional language. Writing that sounds like a person— especially when you use your customers’ voice — it’s easier to understand and believe.

3. Solve a problem. You can’t offer a solution if you don’t know the problem. Target your customers’ pain points and ease their pain.

• Pain: Clearly lay out your customer’s pain point
• Agitation: Shake it up by making it more emotional
• Solution: Finally introduce the antidote to your customers’ pain

Follow these rules, keep a stacked swipe file, and you’ll be well on your way to creating clever, catchy, and concise copy. And if you hit writers block.. we are just a click away.

See more of what we can do with language and verbiage through Content Marketing. Read stories of our past successes with strategic communications that are far from a tall tale.