While 2020 was a challenging year for many reasons, we were so proud to have the opportunity to work with our clients every day, successfully supporting their marketing efforts. We welcomed a number of new clients this past year who joined our existing clients to be part of our Yalo family. As 2020 came to a close, our Yalo Tribe couldn’t get together for our end of year offsite (as we have done for many years). So, we decided to do something better—more special—with our clients. We threw a virtual event, thanking clients for eight great years with Yalo. And not just any event, but a Yalo virtual event in true Yalo fashion to say “Adios 2020” with a bang.
First, we needed somewhere to host this event, and where else to do it but on our own Yalo Virtual events platform. Drink your own champagne, right? It offered us the opportunity to show off our platform to our clients while creating a fully branded experience for our event.
Next, we needed new Yalo swag for our clients to use during the event. We partnered with Reduce to provide an awesome cocktail shaker which we had Yalo branded via laser etching. They looked amazing.
Then, we needed to offer our clients a great experience. We partnered with CompanyToast, a 501c non-profit, division of Overproof. As a non-profit, CompanyToast, provides bartenders with re-employment opportunities, creating jobs for out-of-work bartenders while their industry recovers. CompanyToast helped us coordinate an outstanding gift package to send our clients. The package combined our Yalo cocktail shakers with a beautiful bottle of Santa Teresa 1796 rum and a box from Shaker & Spoon. When the packages landed, the clients were more than thrilled. We received many excited emails, texts, and phone calls from our clients in anticipation of our event.
I would highly recommend considering CompanyToast for your next event.
To kickoff our event, we needed great talent to amp it up. Of course, I thought of our former client and good friend, Nick Nistico, mixologist extraordinaire! Nick can make any cocktail known to man as well as unknown to man. Nick creates the most elegant, refined, tasty mixtures on the planet and that’s a bet. He taught our clients how to make two fantastic cocktails, one of which he dreamed up just for Yalo (which included doing a shot of Underberg?!…whoa!). Needless to say, the crowd was feeling good after that!
With everyone riding a nice high after Nick’s show, we were ready to glide along to the smooth jams of the Smokey Brights from Seattle. They are a great, great indie band that has performed for us a couple of times, both in-person and virtually. They rolled out a great musical set of originals and covers that included “Right Down the Line” and “Dreams” (TikTok anyone?). For an hour, they had everyone swaying to their soothing vibe.
We had a great turnout of 85% attendance, an average of nearly 100 minutes of enjoyment, and nearly 200 comments in the chat.
What a great night! Top to bottom, a great success, and a fun night for all. An absolute blast.
Thus, despite the challenges of last year, we are a thankful Tribe. Thankful for each other. Thankful for the opportunities. Most of all, thankful for our clients. We look forward to 2021 with bright eyes and full hearts as the growing creative & branding agency in Atlanta that can do!
Together…let’s “Rock the Casbah” in 2021.