Northside Tool Rental was facing an influx of national competition moving into the Atlanta market. That meant they needed to modernize their brand in order to keep up. We developed a 12-month marketing roadmap so they could strategically spend on initiatives that would drive both contractor loyalty and DIY-er interest.
This plan included everything from store design to crafting a beer for their loyal customers (Voided Warranty IPA, anyone?). We also developed a full content library including photos, videos and drone photography which are used in the creation of both social posts and paid media, leading to a solid YouTube presence for teaching people to use the equipment they rented.
Services
- Strategy
- Design
- Social
Industry
- Rental
- Heavy Equipment
