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Northside
Tool Rental

Northside Tool Rental was facing an influx of national competition moving into the Atlanta market. That meant they needed to modernize their brand in order to keep up. We developed a 12-month marketing roadmap so they could strategically spend on initiatives that would drive both contractor loyalty and DIY-er interest. 

This plan included everything from store design to crafting a beer for their loyal customers (Voided Warranty IPA, anyone?). We also developed a full content library including photos, videos and drone photography which are used in the creation of both social posts and paid media, leading to a solid YouTube presence for teaching people to use the equipment they rented.

Services
  • Strategy
  • Design
  • Social
Industry
  • Rental
  • Heavy Equipment