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Redbull

Everyone knows Red Bull gives you wings, but what does Red Bull itself run on? As it turns out—their biggest fans. Which is why so much of their marketing is found at the activations level. Our partnership with Red Bull allowed us to fully utilize our activation and promotion chops as an experiential marketing agency.

When tasked with introducing a new Red Bull flavor, we created our “Wheels of Summer” campaign by partnering with a local ice cream company and tricking out an old-school Ford Econoline van. This retro mobile sampling experience allowed consumers to experience Red Bull in a summery, new way. (Red Bull ice cream? Yes, please!) We reached over 40,000 consumers and handed out 4,000 new flavor samples.

Services
  • Strategy
  • Design
  • Brand Activation
Industry
  • Beverage

We also designed and executed the ​Red Bull Mini Moto, a truly makeshift race, with courses made up on the spot and racing bikes carried from campus to campus on a Hummer.This Hummer also turned into a DJ booth that would blast tunes while college kids drank a bunch of Red Bull and raced each other. Yalo also developed a series of posters at various sizes that could be printed anywhere, so brand ambassadors were able to plaster any campus, anywhere with these posters.

Services
  • Design
  • Brand Activation