Beyond the Click:
Why Media Strategy Needs More Than Just a Magic Button

When a client asks, “What’s the ROI of [insert ad channel here]?” what they’re really asking is, “Which magic button can I press to make results appear?”

We get it. Attribution is intoxicating. ROAS feels like truth. And with the rise of AI-powered buying tools, real-time dashboards, and third-party data integrations, it’s never been easier to see results. 

But here’s the kicker: the numbers you can track are only part of the story. The rest? That’s where we come in.

Our Approach

At Yalo, our media team is built differently, with the knowledge that data is a critical tool, but it’s not the whole tool belt. 

We’re full-funnel, full-service, and fully fluent in the nuances of both digital and traditional channels. And yes, when to trust ROAS metrics, and when to be a healthy skeptic. From CTV and podcasts to SEM, print, programmatic, and beyond—we’re not here to rack up views, we’re here to make them count.

How? We use in-platform and third-party AI tools not just to chase efficiency, but to ensure impact. 

Whether it’s uploading a CRM list through LiveRamp, creating historical geotargeting audiences via third-party partners, or running brand lift studies across healthcare or general market categories, we’re not guessing—we’re pinpointing.

The Planning Process

Our planning process is powered by research partners like MRI Simmons and Comscore. 

Our buying is enriched with purchase-level data from credit bureaus and intent signals. And our reporting? Custom dashboards that are live, accessible, and actually usable, so clients aren’t stuck staring at a spreadsheet asking ‘so what?’

Get Creative

But tech alone won’t win the war.

You still need great creative. An integrated media mix. A message that lands. And yes, that includes a team that understands your business well enough to challenge your assumptions.

While it’s tempting to chase short-term wins with last-click logic, the truth is: 91% of people who buy your product saw your ads and didn’t click them (Nielsen). 80% bounce between devices before purchase. And 40% use more than one screen to complete a transaction (eMarketer).

So, what’s the ROI of that?

Truth is, the most impactful plans don’t just ask, “What channel will convert?” They ask:

• Where does your audience live, scroll, shop, or tune out?
  
• What will they remember tomorrow?
  
• What combination of message, medium, and moment creates action?
  

That’s what we do.

The Yalo Difference

Our tribe connects the dots between strategy, storytelling, and sales. Between the art and the algorithm. Between “what you’re doing” and “why it’s working.”

There’s no magic button. Just media done right. And that’s the Yalo way.