Based in Mableton, GA, a suburb of Atlanta, The SAE School offers a private education for children in pre-K through grade 8. School leadership came to Digital Yalo to assist in growing the volume of parent campus tours to drive increases in student enrollment for the school’s pre-K offering.
Services
- Media Strategy
- Media Buying
- Measurement & Optimization
Industry
- Education
The Approach
On a modest budget, Digital Yalo wielded a push-and-pull paid media strategy that generated awareness of the school’s program offerings via Meta, and captured new leads for campus tours via Google Ads. The combination led to all-time high enrollment totals for the school, and at an ROI that drove revenue that far exceeded the all-in investment — including agency fees.
The Results
Over the lifetime of the campaign, Google emerged as both a lower-cost and higher-quality lead platform, leading to an increasing share of budget allocated to the channel in the two months prior to the start of school. A total of 246 scheduled tours over the duration of the campaign yielded 64 new enrollments to the school, a 26% conversion rate from tour-to-enrollment.
- 246 Scheduled Tours
- 46x Return on Marketing Investment
- 367K+ Impressions
- 26% Conversion Rate