Precision Tune Auto Care is a chain of auto repair shops that have been in business since 1976, but operated as independent entities—especially when it came to marketing. Until partnering with Yalo, these franchises lacked a uniform message.
Services
- Strategy
- Design
- Advertising
Industry
- Automotive
- Service
- Maintenance
Precision Tune Auto Care engaged Digital Yalo to strategize, deploy and manage paid media initiatives around the brand’s Area 107 geographic group, in support of the 22 franchisees in Greater Atlanta. At the time of our engagement, there had been a decline in customers, making Yalo’s objective clear — to acquire new customers while guiding existing ones to return for routine maintenance.
This campaign of media initiatives included:
- Digital Out Of Home
- Programmatic Display
- 680 the Fan radio, digital audio & Atlanta Braves fan contest
- Gas Station TV
- Google Local/Maps Ads
Services
- Media Strategy
- Media Buying
- Optimization & Management
To keep our performance results objective, we utilized a store traffic lift study in conjunction with Zeta Global for Precision Tune Auto Care, and the results were unequivocal — we helped our client win, big. Yalo’s ad campaign delivered a 4.87x lift in store visits vs. a control group. Meaning if you saw our ads, you were nearly 5x more likely to visit a Precision Tune Auto Care location in Greater Atlanta, and we attributed more than 53,000 visits to PTA locations in one year as a result.
- 60% increase in active web users
- 179% improvement in average time-on-site
- 43% increase in store-specific web traffic — every single rooftop saw more traffic