If you ask an Atlantan where “Downtown Atlanta” is, they’d probably give you a pretty vague answer. The truth is, that area has never been great at defining itself—which is where Yalo came in. We stylized the name to ATL DTN and helped inject life into the brand.
Through deliverables like pole banners, we were able to clearly delineate the borders of the neighborhood, and we worked with local artists to create artwork that celebrated the area, and the branded launch video was shown on the Mercedes Benz stadium 360 HD screen, to wild fanfare. (Ok, maybe everyone was just drunk, but we’d like to believe the cheering was for us.)
Services
- Brand Strategy
- Logo & Identity
- Signage
Industry
- Cities & Municipalities
