Website, Hospitality & Event
The Challenge
Metalogix is a software solutions provider that helps clients move, manage and protect their content that lives within and around Microsoft products. With a tech-savvy clientele, they needed to show the world their brand is as innovative as the tech solutions they create. But they also wanted to find a way to stand out from the cold landscape of tech brands and show their more human side, as well.
Our Solution
With new branding in place, we helped the company develop a new website that reflects their more colorful new look and incorporates responsive design and a CMS that help it function as impressively as it looks. But there’s more. Metalogix wanted to unveil its sleek new look in front of potential clients in a big way.
We launched the site at the opening of Microsoft’s Ignite conference in Atlanta, where Metalogix planned to have a presence. That presence included a booth we designed that incorporated their new look and feel, with the addition of some inspiring photography and organic touches (yes, plants at a trade show!) that helped to humanize the brand.
And to show off their work hard/play hard attitude, we helped them turn up the heat on their annual party at the conference. We branded the event MetaFest and closed a major downtown street to host a block party for 2,500 customers and prospects, spanning 4 restaurants serving up drinks and food. Outside, guests could play games, check out the chalk artist or just network to the soundtrack of 3 bands. Meanwhile, VIP guests were treated to rooftop cocktails at one of the venues into the wee hours while internationally-known DJ, Sam Feldt shook the earth.
Breakout Debut
The coordinated efforts to introduce the new website, conference presence and MetaFest party were a huge hit with both internal stakeholders and customers. And we hear guests are already trying to lock down their MetaFest invitations for next year.
