Website, Hospitality & Event
Metalogix is a software solutions provider that helps clients move, manage and protect their content that lives within and around Microsoft products. With a tech-savvy clientele, they needed to show the world their brand is as innovative as the tech solutions they create. But they also wanted to find a way to stand out from the cold landscape of tech brands and show their more human side, as well.
With new branding in place, we helped the company develop a new website that reflects their more colorful new look and incorporates responsive design and a CMS that help it function as impressively as it looks. But there’s more. Metalogix wanted to unveil its sleek new look in front of potential clients in a big way.
We launched the site at the opening of Microsoft’s Ignite conference in Atlanta, where Metalogix planned to have a presence. That presence included a booth we designed that incorporated their new look and feel, with the addition of some inspiring photography and organic touches (yes, plants at a trade show!) that helped to humanize the brand.
And to show off their work hard/play hard attitude, we helped them turn up the heat on their annual party at the conference. We branded the event MetaFest and closed a major downtown street to host a block party for 2,500 customers and prospects, spanning 4 restaurants serving up drinks and food. Outside, guests could play games, check out the chalk artist or just network to the soundtrack of 3 bands. Meanwhile, VIP guests were treated to rooftop cocktails at one of the venues into the wee hours while internationally-known DJ, Sam Feldt shook the earth.
The coordinated efforts to introduce the new website, conference presence and MetaFest party were a huge hit with both internal stakeholders and customers. And we hear guests are already trying to lock down their MetaFest invitations for next year.