Kahlúa Celebrates the Photos Instagram Ignored

No likes? No biggie. According to liquor brand, Kahlúa, we should be spending less time worrying about how many likes we’re getting on our social media posts and focusing more on enjoying all those real-life moments. Its new Zero Likes Given campaign and art exhibit promotes that approach to living life by celebrating Instagram photos that received zero likes. We love the fresh approach that defies conventional thinking and combines both physical and digital components, including a tool to find your #bottomnine.

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