Jackson EMC

The Challenge 

This power cooperative communicates with its members mainly through its monthly magazine, e-newsletter and related social media. When JEMCO News started to feel a little stale, Jackson came to us to amp it up with a little soul.

Our Solution

With a set of fresh eyes and a new, simplified approach to design, we gave the publication a more modern look and feel, while retaining the content members look forward to every month, from billing info and cost-saving tips to philanthropy updates and recipes. We also took on Jackson EMC’s 2016 holiday social promotion that combined a photo contest giveaway and a series of helpful tips for safe decorating during the holiday season. We lit up Facebook, Twitter and Instagram with carefully crafted promo content for maximum effect.

Chart Toppers

  • Print publication is delivered to 220,000+ households every month. 
  • E-newsletter is delivered to 3,000 households every month. 
  • Video content related to a JEMCO News feature story received NRECA Gold Award for most innovative use of digital communications. 
  • Holiday social campaign received over 70,000 impressions with 5,000 engagements on contest posts and nearly 2,000 contest entries.

Looking for more articles like this?

No need to keep refreshing this page. We’ll send article links directly to your inbox when you sign up for our bi-weekly emails.