The Challenge
This power cooperative communicates with its members mainly through its monthly magazine, e-newsletter and related social media. When JEMCO News started to feel a little stale, Jackson came to us to amp it up with a little soul.
Our Solution
With a set of fresh eyes and a new, simplified approach to design, we gave the publication a more modern look and feel, while retaining the content members look forward to every month, from billing info and cost-saving tips to philanthropy updates and recipes. We also took on Jackson EMC’s 2016 holiday social promotion that combined a photo contest giveaway and a series of helpful tips for safe decorating during the holiday season. We lit up Facebook, Twitter and Instagram with carefully crafted promo content for maximum effect.
Chart Toppers
- Print publication is delivered to 220,000+ households every month.
- E-newsletter is delivered to 3,000 households every month.
- Video content related to a JEMCO News feature story received NRECA Gold Award for most innovative use of digital communications.
- Holiday social campaign received over 70,000 impressions with 5,000 engagements on contest posts and nearly 2,000 contest entries.
