IronCraft Attachments Case Study


IronCraft Attachments, formerly known as Titan Implements and Attachments, provides high quality farming and construction equipment on a global scale.  

The challenge was to create a new company name, logo, and supporting marketing assets (website, tradeshow collateral, et al) within 90 days of project start.  


Yalo went through its comprehensive discovery process then traveled to the corporate offices in southern Tennessee, working through its unique renaming and brand building process. The two-day onsite involved touring factories and whiteboard sessions in which we collectively arrived at a handful of new name candidates. Over the next few weeks, a new name was selected (IronCraft) and Yalo drove the logo creation, brand color creation and key messaging.  

From there, an on-location product photo shoot was needed to capture high-quality content for IronCraft’s brand rollout, producing marketing assets (sales sheets, catalogues, business collateral, social assets) and a Yalo-designed website.  


  • Created a cohesive look-and-feel across all brand touch points 
  • Collaborated on strategy for communications launch of new brand  
  • Expedited website design and development, helping build in their CMS environment 

Are you ready to bring your brand to life? Let Yalo create impactful, visual storytelling that drives results – we offer creative marketing & branding services that can transform a brand from ordinary to outstanding. Scroll to the bottom of this page and Contact Us to get a productive conversation started.

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