THE CHALLENGE

IronCraft Attachments, formerly known as Titan Implements and Attachments, provides high quality farming and construction equipment on a global scale.  

The challenge was to create a new company name, logo, and supporting marketing assets (website, tradeshow collateral, et al) within 90 days of project start.  

THE YALO SOLUTION

Yalo went through its comprehensive discovery process then traveled to the corporate offices in southern Tennessee, working through its unique renaming and brand building process. The two-day onsite involved touring factories and whiteboard sessions in which we collectively arrived at a handful of new name candidates. Over the next few weeks, a new name was selected (IronCraft) and Yalo drove the logo creation, brand color creation and key messaging.  

From there, an on-location product photo shoot was needed to capture high-quality content for IronCraft’s brand rollout, producing marketing assets (sales sheets, catalogues, business collateral, social assets) and a Yalo-designed website.  

OUTSTANDING BRAND MARKETING RESULTS

• Created a cohesive look-and-feel across all brand touch points 
• Collaborated on strategy for communications launch of new brand  
• Expedited website design and development, helping build in their CMS environment 

Are you ready to bring your brand to life? Let Yalo create impactful, visual storytelling that drives results – we offer creative marketing & branding services that can transform a brand from ordinary to outstanding. Scroll to the bottom of this page and Contact Us to get a productive conversation started.

A new look and feel for a classic taste

B&G Foods has more than 50 brands of household-name packaged and canned foods, including several maple syrup brands. They wanted a redesigned website for Maple Grove Farms Maple Syrup to support the new packaging’s look and feel that incorporated the new watercolor logo and labels depicting the original Maple Grove Farm in Vermont. 

A storybook syrup 

Working closely with the Maple Grove Farms brand manager and B&G Foods Ecommerce Team, Yalo leveraged the new motif into a storybook look and feel with animation for the new branding. The design was incorporated into all the product pages, recipes, history of the brand, sustainability, museum page, and a store locator for consumers. 

Results so good you can taste it

See for yourself at the Maple Grove Farms website.

Yalo delivered design wireframes, built out the Maple Grove Farms Maple Syrup site on WordPress CMS, and tested and deployed the new site on time and on budget. In the end, Yalo designed and created more than 70 total pages that elevated the brand site to reflect B&G Foods’ wishes to present a high-quality product and polished, cohesive brand site. Our UI/UX designers and creative team outdid themselves on this sweet website project and we’re delighted at the tasty results. Pancakes, please?

Curious about what the Digital Yalo team can do for you and your creative marketing needs? Scroll down a bit and contact us to get a conversation started. You can also view more of our recent creative design work in several mediums to imagine our capabilities for whatever your needs might be.