Mint Juleps Fuel Fan Engagement

It’s almost Derby weekend and Maker’s Mark is testing your mint julep making knowledge just in time! Their interactive quiz walks amateur bartenders through the steps to make this classic cocktail, providing video of each step throughout and a final score at the end. It’s a fun and engaging way for the brand to connect to fans ahead of the unique sporting event. Interactive content like this is one of the strongest ways brands can grab attention and widen their circle of influence, capturing the trifecta of personalization, engagement and shareability. Check out these 50 Quiz Marketing Statistics to see just how effective a tactic it can be.