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Insight | 05.08.18

Events That Rock:
It’s All In the Details

When it comes to creating killer events for our clients, Yalo sometimes gets involved at the highest levels, developing concepts and executing all the way through. And sometimes, we’re just called in to create a memorable piece or two of the entire experience. We’ve been busy over the past few months, jumping in at both levels for a variety of clients who wanted to make an impact at industry conferences. Check it out.

OpenConnect — Blue Cross Blue Shield 2018 National Summit

The largest Blue Cross Blue Shield conference of the year assembles professionals from across the network, many of whom are already using OpenConnect’s RPA technology — and others whom OpenConnect would like as clients. Yalo developed a handout designed to drive visitors to the booth for a product demo in exchange for a Starbucks gift card.

Jabil AOC Technologies — OFC 2018

The Optical Fiber Communication Conference and Exhibition (OFC) is the largest global conference and exhibition for optical communications and networking professionals. Our client wanted to create a space for coffee and conversation where they could share their expertise and show off products they’ve created. Our booth design accommodated room to mingle, shelving to display product and digital signage to attract and educate.

Hissho Sushi – IDDBA 18

This conference provides an opportunity for our client to get in front of the decision makers at grocers and other potential partners who could carry their products and show them what’s exciting and new. Hissho wants to really wow the crowd this year and hired Yalo again to refresh their entire look and experience from an updated logo and graphic badge to invitations to VIPs and others, some cool swag and an event space that shows off their new attitude and new recipes in a fun environment — we’re even dressing their chefs! The conference isn’t until June, so we don’t want to give up all the goods before they actually debut, but we can share the two moodboards we created to drive the entire experience.

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Insights & News