ABM Mailer Campaign
Insight Sourcing Group is the largest management consulting firm focused solely on strategic sourcing and procurement-related services. It has been named one of Inc. 5000’s Fastest Growing Companies for 11 years in a row. The company came to Yalo when it needed new, creative ways to introduce the company to a targeted list of C-Level executives to continue building its reputation and fueling that growth. They wanted to secure meetings with 75-100 CFOs and CPOs at Fortune 1000 firms and needed an interesting way to grab their attention.
Yalo developed a toolbox-themed mailer, which we thought would resonate with our primarily male audience, to promote the message that Insight Sourcing Group can give them all the tools they need to build a better bottom line. We included information about the company, as well as a wooden building blocks game to add a little fun and carry the theme through. The package also carried a strong call to action to schedule a meeting.