Messaging Strategy & Website Redesign
This innovative healthcare technology startup engaged Yalo to help them clearly articulate a value proposition that is differentiated, meaningful and memorable. This messaging would then need to be communicated to multiple audiences through a new website that positioned the company as an innovator in the healthcare technology space.
Through customer and prospect interviews, collaborative work sessions and extensive industry research, Yalo and GenomOncology created a powerful new messaging strategy that served as the foundation for creative work that followed. Using industry research and competitive analysis, we built a message house to define key components of GenomOncology’s marketing strategy. We also developed three distinct personas using information gathered from interviews with prospective customers.
Our site redesign focused on creating easy ways for our audiences to quickly find the information most relevant to them. Visually, we created an overall sleeker look with a tech feel that also incorporates human elements through photography to allude to the impact of GenomOncology’s solutions on the patients that ultimately benefit. See it here.
The site launched just in time to be touted at an important industry conference and help GenomOncology wow prospects with a sleek new look and more on-target content.