PDI

PDI is known in the plumbing and homebuilding industry for outstanding products and customer relationships. With the enhancement of their showrooms, they needed a refreshed consumer-facing presence—including a new logo, visual identity and advertising campaigns. The new “make a statement” campaign speaks to the unspoken psychology behind high-end renovation while introducing consumers to PDI’s elevated aesthetic. 

We reimagined PDI’s ecommerce site, creating a better user experience and enhancing the user interface to reflect PDI’s premium positioning.

Plumbing Distributors International (PDI) hired Digital Yalo to lead all paid media initiatives in support of showroom revenue growth, brand awareness, and future e-commerce ambitions. Our mandate was to design and manage a full-funnel, multi-channel media strategy rooted in competitive intelligence, geographic showroom priorities, and measurable business outcomes—aligning media investment directly to PDI’s $51MM showroom revenue goal while clarifying the role of awareness versus location-driven demand across B2B and B2C audiences.

This campaign of media initiatives included:

• Google Paid Search
• Branded Search
• Meta Ads (Facebook / Instagram)
• Pinterest Ads
• YouTube Ads
• Hulu (OTT / CTV)
• Online Video (OLV)
• Connected TV (CTV)
• Programmatic CTV placements
• Programmatic Display
• High-Impact / Rich Media
• Digital Out-of-Home (DOOH)
• Store Visit Tracking
• Foot-Traffic Attribution
• Amazon (Revenue Tracking / Performance Reporting)
• Influencer Marketing
• Email & CRM (Media-Adjacent)