A North American product launch in an already saturated market is no small feat, especially when the industry is as established as the commercial tire market in the USA. Trucking tires company Apollo Tires had already made a name for themselves in the Asian and European markets and were looking for a bold creative message to launch their tires in states and beyond. With “tier one tires at a tier two price” as our strategy (meaning you get a lot for your money), we hit the road, so to speak.
As you probably know, North American roads are usually less than ideal. Luckily, Apollo Truck Tires are engineered for North America’s toughest surfaces. From potholes to rain, Apollo Tires conquers the worst conditions with an industry-leading performance guarantee. In other words, they’re “smart tires for not smart roads.” We demonstrated this idea through a television spot, trade show content, digital ads and more.
Services
- Design
- Advertising
- Video
Industry
- Automotive
