Apollo
Tires

A North American product launch in an already saturated market is no small feat, especially when the industry is as established as the commercial tire market in the USA. Trucking tires company Apollo Tires had already made a name for themselves in the Asian and European markets and were looking for a bold creative message to launch their tires in states and beyond. With “tier one tires at a tier two price” as our strategy (meaning you get a lot for your money), we hit the road, so to speak.

As you probably know, North American roads are usually less than ideal. Luckily, Apollo Truck Tires are engineered for North America’s toughest surfaces. From potholes to rain, Apollo Tires conquers the worst conditions with an industry-leading performance guarantee. In other words, they’re “smart tires for not smart roads.” We demonstrated this idea through a television spot, trade show content, digital ads and more.

Services
  • Design
  • Advertising
  • Video
Industry
  • Automotive

Apollo Tires engaged Digital Yalo to lead a performance-driven, B2B paid media strategy designed to accelerate brand credibility, consideration, and demand among small- and mid-sized fleet managers, regional service dealers, and strategic partners like PACCAR. Our mandate was to plan and execute a multi-channel, account-based media program spanning programmatic display, connected TV, industry publications, email, audio, and print—balancing modern, data-driven targeting with trusted industry environments to build reach, frequency, and engagement in support of Apollo’s long-term North American growth vision, and a focus on their industry-leading warranty.

This campaign of media initiatives included:

  • Connected TV (CTV)
  • Online Video / Streaming
  • YouTube Ads
  • Industry Print Publication
  • Industry Digital Publications
Services
  • Media Strategy
  • Paid Media
  • Optimization & Management

Results

Under Digital Yalo’s lead, Apollo Tires’ mid-campaign paid media program delivered strong scale, efficiency, and audience engagement across channels:

  • 20% lift in users who said they were more likely to choose ‘Warranty’ as the most important when purchasing commercial truck tires for their fleet
  • 297% Programmatic display CTR exceeded benchmark (1.19% vs. 0.30%), and by 323% among fleet audiences
  • 48% of survey respondents to say they were somewhat or very likely to consider Apollo Tires