
Insight | 01.17.25
Insight | 06.24.25
By Brittany Lavy
Digital Yalo hasn’t been the same since Associate Creative Director Melissa Ito joined our agency. She’s a creative powerhouse. When Melissa isn’t being creative at work or being a rockstar mom of 2, she can be found crafting landscapes and ecosystems within games such as Animal Crossing and Minecraft. She simply can not go a day without creating.
Melissa is an expert at bringing creative concepts to life through digital media. She manages design workshops with clients, brainstorms UI concepts for projects, executes cohesive visuals across multiple channels and offers her wisdom and talents to anyone and everyone who needs her.
Melissa has not only become a fundamental part of our team but an extremely valuable asset to our process. She has brought new practices to our agency that have helped our team and clients surpass their goals and expectations.
One of Yalo’s values is to Amp it Up to 11, meaning we are always working to improve and deliver the absolute best work to our clients. Melissa embodies this approach fully. One phrase she uses that always rings true to me is “I think we can explore this more.”
Melissa is constantly exploring ideas and concepts. When she’s not pushing boundaries herself, then she’s pushing her teammates to keep designing outside of the box. You think you’re done designing this section of the website? You’re not, keep exploring. This mindset has helped us push even further by throwing out the old and keep tip tapping away to a more impactful design.
Melissa’s impact on our team is undeniable. Her dedication to exceptional UI solutions, combined with her boundless creativity, has elevated our work and strengthened our entire department. As a vital force within and beyond the UX/UI team, she continues to push boundaries, inspire innovation, and drive our success forward.
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