K.I.S.S. — keep it simple, stupid.
You’ve heard this before, right? If not, I can bet you have been a victim of over-thinking marketing opportunities at some point in your career. I know I have.
I get it; you want to make sure every checkpoint has been reached along your project destination (as you should). But, have you over-complicated things?
More often than not, keeping it simple is a win-win for everyone.
Whenever I get stuck in the marketing mud, I fall back on these K.I.S.S. principles to roll out the best possible strategy for my team and customer:
- Does it make sense?
Internally, is your strategy well defined? Does your go-to-market strategy provide clear direction and understanding? What is the end goal, and will your audience get it? Don’t assume everyone speaks your language. Keeping your message concise can make all the difference.
- Make it memorable.
People typically remember a few items and stories. Tying in real-life scenarios to drive home your message is a great way for your audience to retain information.
- Cut the fluff.
It’s said we retain approximately 10% of what we see, 30-40% of what we see and hear, and 90% of what we see, hear and do. So…get to the point.
The K.I.S.S. principle brings clarity to an often chaotic situation.
See what I did there? I gave you three simple takeaways. The K.I.S.S. principle brings clarity to an often chaotic situation. Keep this SIMPLE principle in mind next time you get stuck in the mud!