Our client, Tequilas & Wine, is introducing a selection of high-end Mexican tequilas to the U.S. market. As a first step in getting the word out, they created a festival to showcase over 25 Mexican tequilas not yet widely available in the U.S. paired with small plates created by over 50 of Atlanta’s top restaurants. With just three weeks until the event, they needed to boost awareness and ticket sales and turned to Yalo for help.
We helped promote the event with a mixed media strategy that included TV (Telemundo), radio (3 stations), social posts (Facebook, Twitter and Instagram), outdoor and a redesign of the event website to bring the look and content into better alignment with the event’s upscale vibe. We even created a geo-fenced Snapchat filter for event day, giving attendees a fun, branded way to share the experience.
Our efforts netted a 300% increase in site traffic over the three week period, 300,000 Facebook impressions over two weeks and a well-attended, fun event.