The Expanding Role of Design in Creating an End-to-End Customer Experience

The convergence of technology, brands, and content has created a “smoothie” of customer experience that is required to earn and retain our attention as customers both B2C and B2B. This “smoothie” is how we live our lives on a daily basis, both at home and at work. Here is a great article from McKinsey on this topic. Read more here.

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