The Amazing Ways Spotify Uses Big Data, AI And Machine Learning To Drive Business Success

Forget about your old rack stereo system where you were forced to listen to whatever your radio station was feeding to you. In the online world such as with Spotify, you have absolute freedom to choose what you want to listen to. And if you happen to run out of things to listen to, Spotify will personalize a new playlist weekly just for you based solely on your listening patterns and preferences. Moreover, Spotify is also helping the artists to channel to their top listeners to build even stronger fan bases. That’s we call using data good, not evil! #Bigdatajams

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