Stranger Things S3 Boosts Slurpee Day

This Thursday (7/11), iconic convenience chain, 7-Eleven, celebrates its 92nd birthday and, as usual, is inviting fans to join the celebration with free Slurpees. This year, the tradition (and the brand) has a well-timed boost from product placement in Stranger Things 3, which was released last Thursday. This season, fans were introduced to Russian engineer, Alexei, who pretty much loves all things American and even knows a cherry Slurpee is better than strawberry (duh). The internet went wild for him, with fans posting memes featuring, you guessed it, Alexei and his Slurpee. Whatever boost 7-Eleven got from the original placement, the unexpected attention on social has put the brand even more front and center, just in time for its annual giveaway. Check out just a few here (spoiler alert!) and on Instagram. And don’t forget to get your free Slurpee on Thursday!

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