In celebration of National IPA Day we are sharing our favorite ideas for beer sales and promotions. Categories include: Contests and sweepstakes, promotions, on-site and online activities, and charitable initiatives.
Cleveland’s Great Lakes Brewing streams its Hop College Class, dissecting the classic Dortmunder Gold Lager
“Our public Hop College program is one of the main ways we bring beer education and an elevated tasting experience to our customers, so we thought we’d create a bite-sized version of one of those programs that could be easily accessed from home. Because we just launched our flagship Dortmunder Gold Lager in cans, it made for a perfect Hop College at Home 101 course. A little history, a little style education and some fun stories accompany a guided tasting of one of our most iconic beers.”
Industry-wide Rising Hope collabs brewed to fight childhood cancer and showcase your charitable side
Kicking off in October, craft brewers from states around the nation handcrafted a signature charity beer, Rising Hope, with 100 percent of proceeds benefiting NPCF.
From Aug. 1 through Sept. 30, for every Urban Underdog Dinner Pack sold at UCBC’s Grove Brewery & Bierhall, the pet experts at Purina donated $10 to the Petfinder Foundation to help local shelter pets and the organizations that serve them. The campaign in total aimed to raise $25,000, which will be shared among shelters in the St. Louis metropolitan area.
Paruzal games are not only cool, they are pandemic appropriate. The Denver-based internet business basically brings the escape room experience into your house. While the business seems like a reaction to Covid-19, it actually started in 2019, and its premise is now perfect for our collective homebound lifestyles.
One fun thing in this horribly un-fun year was seeing all the new, inventive ways craft breweries are trying to connect with customers. If they can’t come to the taproom, bring the taproom to them. For its sixth anniversary celebration, Las Vegas’ CraftHaus Brewery hosted its usual awesome birthday bash, complete with a concert by local rock trio, The Dirty Hooks. But they also put together a tasting kit for fans to enjoy virtually.
With social distancing and the closure of bars and restaurants across the country, some breweries are trying to revive that community spirit in virtual hangouts. Our favorite approach thus far is Urban South Brewery‘s live web”BEER”nar concept. Customers were sent an invite to sample a handful of specialty beers and learn more about the intent behind the beers directly from Alex Flores, Head Brewer at Urban South Brewery, from the comfort of their quarantine.
Check out Craft Brewing Business for even more great beverage marketing ideas!