When GENCapital, a financial advisory firm, outgrew their old brand, they needed more than a logo refresh. They needed a brand strategy that honored their fiduciary promise and resonated with the clients they serve. Yalo reimagined their story and voice to reflect who they are today and where they’re headed tomorrow.
We delivered with bold brand strategy, messaging architecture, and a visual identity that carried across print, digital, and even their office space. From brochures to signage, GENCapital’s new look gave them a confident presence in a crowded industry, built to scale with their growth.
Services
- Brand & Content Strategy
- Messaging Architecture
- Visual Identity
Industry
- Financial Services
- Wealth Management
With the brand direction locked, Yalo turned strategy into a seamless client experience by designing a new website and refining GENCapital’s services. Their approach to financial wellness was elevated through a focus on their client connections and clearer storytelling. In parallel, Yalo redefined the site’s information architecture, making it intuitive and easy to navigate.
The result? A digital experience that brought their values and services to life. The site was moved to WordPress, and we paired design with hands-on training so the GENCapital team could confidently manage content updates, forms, and brand applications on their own.
Services
- Site Design
- Modular Framework
- CMS Implementation
Industry
- Financial Services
- Wealth Management
