Crescent Garden reached a turning point. After 20-plus years of growth, innovation, and leadership in container gardening, their marketing ecosystem had grown beyond the framework built to support it. More channels. More partners. More noise. What they needed wasn’t more activity. It was clarity, efficiency, and stronger return on every dollar. Their business offers a simple promise, one we share with our own clients — ”we help you grow.” Crescent Garden partnered with Yalo to bring order to a growing digital ecosystem and unlock stronger ROI.
Services
- Paid Media Strategy
- Paid Media Buying
- Monitoring & Optimization
Industry
- Garden Supply
- E-Commerce
Challenges & Strategies
Prioritize & Optimize
Improve returns, increase efficiency, and prioritize the right channels within an increasingly crowded marketing mix.
Full-Funnel Strategy
Actively strategize, optimize, and report on full-funnel paid media across display, Google, Meta, and Amazon.
Smarter Approach
Focus every effort on making the entire funnel work smarter, not just louder.
A Challenging Environment
Yalo would need to pull it all off in a historically low-margin, high-competition environment.
The Results
Our partnership spanned four years and covered digital strategy, influencer strategy, partner media valuation, and full-funnel optimization. In that time we achieved:
- 3.4× blended ROAS over four years
- 15% improvement in overall marketing efficiency in the past two years
We didn’t just chase performance. We engineered it. By simplifying complexity and sharpening focus, Crescent Garden built a marketing engine that grows as reliably as the products they’re known for.