Digital Yalo started with a vision of helping small- to medium-sized companies connect with potential customers online via our marketing communication services and brand building expertise. Along the way, we realized we needed to improve file sharing and collaboration processes.
From the beginning, Digital Yalo founder and CEO Arnold Huffman and his team prided ourselves on taking a unique approach to client services, focusing on the effective and efficient delivery of products. Having experienced organic growth and a few small mergers and acquisitions, this became more important than ever. As the organization grew, that focus on efficiency was at odds with Digital Yalo’s cumbersome file storage and delivery system. A creative marketing and branding agency can go from working on video assets to Word documents in a single day.
“As we’ve grown, we’ve had to evolve our technology layer to enable that growth. That’s where Dropbox comes in,” Huffman says.
Brandon Bradford, VP of Operations, led the push to create a process that would let everyone work independently while collaborating with external clients.
Through the mergers we’ve had over the previous years, Digital Yalo had several decentralized collaboration platforms: Dropbox, Box, and Microsoft. In our quest to simplify and unify collaboration, Digital Yalo turned to Positive Results, a third-party seller and technology partner, to help us choose the right solution.
Positive Results demoed multiple tools, including Google, Box and Dropbox. Before making the selection, it was critical to understand the workflows that were most important to our business operations.
“We recommended Dropbox because of our deep partnership, the flexibility of the platform, and our ability to migrate a terabyte of data in under a week from Box to Dropbox without interruption to daily productivity,” says Positive Results CEO Dennis Kyle.
Ultimately, our success metric is team feedback. Dropbox has helped make everyone’s workflows simpler and seamless, enabling Digital Yalo staff to get to the soul of any brand faster than ever before. “Dropbox is one of the collaboration tools that allows us to be in sync with clients,” Huffman says. “It lets us be effective and efficient in processing either deliverables or changes to those deliverables so we get to the end point or stick the landing sooner.”
Move quickly and get more done.
Moving from Box to Dropbox saved Digital Yalo about 57% in annual license fees. We also estimate a resource savings of 14% from time spent going back and forth between platforms and searching for updated document fragments.
Read more about our enhanced success in the case study below. Afterwards, why not give Yalo the opportunity to show you what our improved organizational finesse can do for your business? Our marketing and branding expertise is ready to serve your company’s needs – contact us and let’s have a conversation!