The concept of a sonic logo is hardly new: The drumroll played during the 20th Century Fox intro was created by composer Alfred Newman in 1933; Walter Werzowa made Intel’s iconic “bong” anthem more than 20 years ago. Even notification alerts—such as those from Samsung, Google and Apple—can easily be associated with the brands they’re meant to represent. But recently, Pandora became the first major audio streaming service to adopt one. Seems appropriate, right? Check out what went into developing it and listen here.
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