3D Video Experience
Jabil Packaging Solutions wanted an innovative, immersive way to show visitors to its experience centers in Tortosa, Spain, and San Jose, California, how a package comes to life. They were looking to tell the story from concept through the entire life cycle of a package, showing along the way how their approach to innovation and expertise in technology creates a first-in-class experience for their clients — whether they are developing a standard plastic packaging or a more sophisticated smart solution.
We developed a 7-minute 3D video that tells the story in a way that makes sense to consumers, not just the product development teams and engineers who will see it during their visits. Products and processes come to life in a large format experience that blends live-action video, graphics and 3D rendered objects that animate off the screens. Yalo provided the concept, script, storyboard, VO talent selection and overall direction, then collaborated with a production studio to bring it all to life.
This experience is unlike any other Jabil has ever created, so the stakes were high. The C suite executives deemed the experience “very cool,” “a home run” and “smiles all around.” And their clients felt the same.