Insta Influence

4 Quick Tips to increase your #BrandEngagement on Instagram

1. Pay Attention To Your Color Palette

Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business’ Instagram account. From bright colors, single color, to black and white, use a strategic brand color palette to create a distinct style. See how Yalo uses color to tell a story and create interest:

Color can you make your Instagram content feel aligned with your overall aesthetic and brand.

2. Stay Consistent With Fonts

Font selection is as important as image selection for text overlays on photos and videos. If text plays a key role in your Instagram content, it’s important to also think about the font you’re using and how it relates to the fonts used on your website or other marketing materials. Pick a font family that has multiple font weights (i.e. light, regular, semibold, and bold) this is critical for building a clear text hierarchy. Yalo uses the Muller font family:

3. Make The Most Of Your Captions

Captions are a chance to enhance your content further and there are plenty of ways brands use them. Some choose to treat captions as a place for sharing stories and micro-blogging. Others use them to add a short, snappy headline to a post. Still others use captions to ask questions and encourage replies. The possibilities are endless. What’s important is to ensure the copy is aligned with your brand. What’s more, captions are a huge opportunity to build a stronger relationship with your audience.

Good to know: Instagram captions are limited to 2,200 characters, and after three lines of text they become truncated with an ellipsis.

4. Leverage Hashtags

Incorporating trending and relevant hashtags in your social media posts helps you to expand your reach, increase your post engagement, and enhance your brand image. However, it’s imperative to use brand-relevant hashtags to reap great results. You can use tools like Best-Hashtags and iQHashtags to create hashtag strategies, learn organic growth techniques, and build an engaged community.

Good to know: You can use up to 30 Hashtags per post.