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Insight | 07.25.24
Insight | 06.30.22
Everyone is inundated with and providing ever growing quantities of structured and unstructured data. The opportunity is getting relevant information from this tsunami data. Information yielding resulting in strategies that create operational improvements, increase business value and a sustainable competitive advantage. Sentiment analysis identifies opportunities across industries.
At Yalo we have created a thoughtful method to sentiment analysis for our social media messaging. This has supported achieving the following analytics’ metrics performance:
A sentiment analysis engine and a lexicon modeled for our industry enabled managing our social messaging at the word level. Yielding the following sentiment analysis results:
The bottom line, Words Make the Difference.
How much social media success (contacts to customer) attributed to skill, chance and/or environment elements beyond our control, is difficult to measure. Thoughtful application of sentiment analysis in creating content, supports influencing, driving a share of the outcome. But our experience indicates that sentiment analysis:
Other Industries – Sentiment Analysis and Social Media
Banking – Analysis of social media campaigns to understand the meaning of comments for improving customer acquisition and identification and prioritization of causes of customer churn. Improved and extend equity investing research considering more unstructured resources (research data, news media, social media) for more companies in more markets. Unstructured data analysis provides insights on specific bonds or commercial paper and establish correlations between news events and securities performance in credit markets.
Healthcare – Locating disfunctions and gaps through analyzing patient feedback, surveys, and social media. Improving communications between providers and patients. It identifies patients’ challenges when interacting with providers and structures a scoring mechanism for departmental performance.
Consumer Brands – Collecting online and offline unstructured data to determine what people are saying about you.
“Your brand is what other people say about you when you’re not in the room.”
Monitoring and maintaining your brand requires careful use of key words in messaging, showing your customers that you care by asking and actin on feedback and keeping your messaging evergreen.
Sentiment Analysis Insights
The sentiment analysis insights are consistent across industries. The value is in bringing appropriate rate of change in reimagining business. Every industry should apply sentiment analysis for strategic measures relevant for their business for:
Sentiment Analysis Benefit Streams
Monitoring the strategics measures generates benefits in four significant areas:
How can Yalo help you achieve success in these areas by applying our proven social media best practices?Allow us to show you first-hand! Contact us at the very bottom of this page to get started, or use our easy form and then we’ll contact you. While you’re here, drop us your email address directly below and we’ll send you more informative and marketing-based blog posts to keep you in-the-know and firmly standing on the leading edge of the marketing world. It’s what we do!
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