When a client asks, “What’s the ROI of [insert ad channel here]?” what they’re really asking is, “Which magic button can I press to make results appear?”

We get it. Attribution is intoxicating. ROAS feels like truth. And with the rise of AI-powered buying tools, real-time dashboards, and third-party data integrations, it’s never been easier to see results. 

But here’s the kicker: the numbers you can track are only part of the story. The rest? That’s where we come in.

Our Approach

At Yalo, our media team is built differently, with the knowledge that data is a critical tool, but it’s not the whole tool belt. 

We’re full-funnel, full-service, and fully fluent in the nuances of both digital and traditional channels. And yes, when to trust ROAS metrics, and when to be a healthy skeptic. From CTV and podcasts to SEM, print, programmatic, and beyond—we’re not here to rack up views, we’re here to make them count.

How? We use in-platform and third-party AI tools not just to chase efficiency, but to ensure impact. 

Whether it’s uploading a CRM list through LiveRamp, creating historical geotargeting audiences via third-party partners, or running brand lift studies across healthcare or general market categories, we’re not guessing—we’re pinpointing.

The Planning Process

Our planning process is powered by research partners like MRI Simmons and Comscore. 

Our buying is enriched with purchase-level data from credit bureaus and intent signals. And our reporting? Custom dashboards that are live, accessible, and actually usable, so clients aren’t stuck staring at a spreadsheet asking ‘so what?’

Get Creative

But tech alone won’t win the war.

You still need great creative. An integrated media mix. A message that lands. And yes, that includes a team that understands your business well enough to challenge your assumptions.

While it’s tempting to chase short-term wins with last-click logic, the truth is: 91% of people who buy your product saw your ads and didn’t click them (Nielsen). 80% bounce between devices before purchase. And 40% use more than one screen to complete a transaction (eMarketer).

So, what’s the ROI of that?

Truth is, the most impactful plans don’t just ask, “What channel will convert?” They ask:

• Where does your audience live, scroll, shop, or tune out?
  
• What will they remember tomorrow?
  
• What combination of message, medium, and moment creates action?
  

That’s what we do.

The Yalo Difference

Our tribe connects the dots between strategy, storytelling, and sales. Between the art and the algorithm. Between “what you’re doing” and “why it’s working.”

There’s no magic button. Just media done right. And that’s the Yalo way.

They say all the world’s a stage, but when you’re running media for a historic theatre like The Strand, the real performance happens behind the scenes—in dashboards, data, and media spend optimizations. Our task? Drive ticket sales for a lineup of wildly different shows, from classic films to live concerts, all while ensuring our client got the best bang for their advertising buck. Enter AI, the ultimate understudy that helped us steal the show in media performance.

Act One: Understanding Our Audience with AI

The first challenge was figuring out exactly who we needed to have sitting in the proverbial front row: our target customer. But with such a diverse lineup of performances, that audience was a varied one. AI helped us break it down by analyzing Meta’s audience data at scale and identifying patterns in who was engaging, who was buying tickets to which types of shows, and (more importantly) who wasn’t.

• For classic movie nights, we saw higher engagement from an older demographic that responded well to nostalgic content.
• For concerts, AI pinpointed younger audiences that skewed towards certain music genres based on their social interactions.
• Theatre performances? A mix of local patrons and die-hard fans, depending on the production.

Engaging them on their terms added another layer to our efforts. Rather than relying on assumptions, AI helped us tailor our messaging and audience targeting to match the unique vibe of each show.

Act Two: Optimizing Spend Like a Broadway Producer

Once we had our audiences locked in, we made sure our ad dollars were putting on a Tony-winning performance. We wielded AI by continuously analyzing which channels and creative assets were hitting the right notes at the moment of transaction.

• If carousel ads were outperforming static images, AI flagged it.
• If video ads were getting stronger engagement, AI shifted more budget their way.
• If a particular behavioral subset was buying more tickets, AI made sure we prioritized their feeds (and in the process, we learned that behaviors trumped demographics when it came to driving sales).

This real-time, data-driven decision-making kept us from wasting budget on underperforming tactics and ensured we doubled down on what worked. Think of it as a media strategy that constantly fine-tuned itself, like a sound engineer tweaking the mix to get the perfect balance.

Act Three: ROI That Kept Getting Better

A great show builds momentum; our campaigns did too. Thanks to our team’s prowess in deploying AI to parse analytics at scale, we didn’t just see good performance, we saw better performance month over month.

• We refined audience segments based on actual purchase behavior, not just interest-based assumptions.
• We kept shifting budget dynamically to high-performing content types.
• We analyzed ad fatigue in real time, swapping out creative before engagement dipped.

By the time the final curtain fell, The Strand Theatre had maximized its media spend while continuously improving ROI. The result? More ticket sales, smarter budget allocation, and a digital media strategy that played to a standing ovation.

The Takeaway: AI is the Ultimate Tech Crew

We didn’t use AI to replace our expertise, we used it to enhance it. It helped us make smarter, faster, and more data-driven decisions, allowing us to move budget with precision and drive higher returns. In the world of media strategy, it was a box-office smash.

And with AI in the mix? Let’s just say we’re already looking forward to several encores. 

In today’s rapidly evolving business landscape, the importance of data cannot be overstated. Every decision, every strategy, and every move a company makes can be enhanced and optimized through the power of analytics. It’s no longer enough to rely on gut instinct or past experiences; businesses that thrive in the digital age harness the potential of data analytics to gain invaluable insights and drive success. Let’s explore the myriad of benefits of utilizing analytics for business growth and how it can be a game-changer for companies.

Empowering Informed Decision-Making

In the dynamic realm of marketing, decisions made in the dark can lead to missed opportunities and wasted resources. Marketing analytics shines a light on the path forward, enabling businesses to make informed decisions backed by solid data. From identifying the most lucrative customer segments to optimizing advertising spend, every move is strategically guided by insights gleaned from analytics.

Precision Targeting and Personalization

Gone are the days of generic, one-size-fits-all marketing campaigns. Today’s consumers crave personalized experiences tailored to their preferences and needs. Marketing analytics equips businesses with the tools to deliver just that. By segmenting audiences based on demographics, behavior, and psychographics, marketers can craft hyper-targeted campaigns that resonate with individual consumers on a deeper level.

Maximizing ROI and Efficiency

In the world of business, every dollar spent must yield a return. Marketing analytics serves as a compass, guiding investments towards the most lucrative channels and strategies. By tracking key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and lifetime value, businesses can optimize their marketing efforts for maximum ROI. Furthermore, analytics highlights areas of inefficiency, allowing organizations to streamline processes and allocate resources more effectively.

Staying Ahead of the Competition

In today’s hyper-competitive landscape, staying ahead of the curve is imperative for business survival. Marketing analytics provides the competitive edge needed to outmaneuver rivals and capture market share. By monitoring competitor activities, analyzing industry trends, and identifying emerging opportunities, businesses can proactively adapt their strategies to maintain a competitive advantage.

Driving Continuous Improvement

The journey towards success is a never-ending pursuit of improvement and innovation. Marketing analytics serves as a compass, guiding investments towards the most lucrative channels and strategies. By tracking key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and lifetime value, businesses can optimize their marketing efforts for maximum ROI. Furthermore, analytics highlights areas of inefficiency, allowing organizations to streamline processes and allocate resources more effectively.

Embracing the Future of Marketing

As technology continues to evolve and consumer expectations evolve, the role of marketing analytics will only become more pivotal. By harnessing the power of data-driven insights, businesses can unlock a world of possibilities and propel themselves towards unparalleled success. From precision targeting to continuous improvement, marketing analytics is the cornerstone of modern marketing strategy, empowering businesses to thrive in an ever-changing landscape.

Analytics is no longer a nice-to-have; it’s a strategic imperative for businesses looking to thrive in today’s data-driven world. By harnessing the power of analytics, businesses can make smarter decisions, improve efficiency, enhance customer experiences, gain a competitive advantage, mitigate risks, and drive revenue growth. In a world where data is king, analytics is the key to unlocking untapped potential and charting a course towards business success. Let Yalo help you create the right metrics to propel your business to the next level.