OpenConnect

Digital Campaigns & Marketing Materials

The Challenge

OpenConnect, a provider of Robotic Process Automation (RPA) solutions, was looking to raise their overall brand impression in the marketplace with systems integrator partners and corporate end customers. They were also attempting to increase lead generation in the sales pipeline and accelerate their growth. They were perceived as the “automation script” company in the healthcare industry and were looking to educate the market on their broad range of capabilities beyond RPA and beyond just healthcare.

Our Solution

Yalo helped this client develop a strategy, marketing calendar and assets to support both brand and product campaigns and other initiatives with the goal of bringing a more cohesive message and look to each piece of their communications.

• Sales Frameworks
• Sales & Partner Presentations
• Product Videos
• Banner and Social Media Campaigns
• Email Campaigns
• Conference Events/Activities, Promotional Items, Email Communications, Ads and Handouts
• Website Design and Content Refresh

Chart-Busting Results

Our small but mighty team is putting OpenConnect on the map in a highly competitive B2B software space. The results speak for themselves in the Q over Q data:

• 31% Growth in Website Sessions
• 32% Growth in Website Users
• 73% Growth in LinkedIn Impressions
• 70% Growth in LinkedIn Clicks