
Insight | 07.25.24
Insight | 12.11.19
If you reference my blog from last year, we set our sights on a growth goal of 40%-50% with a hashtag of #HereWeCome. Well, I am thrilled to share that we organically grew at 61% for 2019, surpassing even the outsized goals we set for ourselves (and 2018’s growth of 43%). How did we accomplish this? Here are a few of my observations.
We just returned from our team offsite in Nashville (dubbed NashYalo), and it was the best one yet. We covered A LOT of ground, 92 slides to be exact! We had A LOT of new faces in the room. In full transparency as I do every year, I shared all the good, bad and the ugly of Yalo 2019. We discussed and debated areas for improvement and ways to attack and fix them. With the addition of new faces, we had fresh energy and ideas flying all around. Our expertise and our skillsets (creative, writing, tech) have expanded to better serve our clients. We continue to diversify our culture with young talent and leaders (captains of their collegiate swim and soccer teams respectively). And of course, we spent a lot of time bonding over good times, good food and good drink.
As we set our sights on 2020, the Tribe shared what Yalo could be next year. Here are a few key words from that exercise:
Now doesn’t that sound like FUN? The Tribe can’t wait to get rockin’ in 2020.
To wrap up our NashYalo 2019 experience, I needed to close the meeting with a BANG. We discussed the veracity of the article published in 2019 by Newsweek (maybe you’ve seen it?). And, since we leverage film, art, music and sports in our creative approach, I felt we needed to walk the walk and talk the talk.
So, I introduced a new, innovative health benefits program. The first and only Concert Benefits Program in the marketing industry. The Yalo Tribe will get compensated for attending concerts because it is clearly GOOD FOR YOUR HEALTH! In 2020, you can expect to see the Yalo Tribe anywhere and everywhere loud, live music is happening.
See you on the flipside of 2020!
#rocketride2020