Attracting new customers is no easy task. Read about innovative strategies here. 

The scope of Nimeroff’s role includes overseeing global/enterprise technology; harmonizing technologies across Zeta’s business units; driving product management, execution, and technical delivery, and architecting next-generation products. Read more on how CIOs are thinking about marketing data, science vs. art, machine learning, and all things tech.

Fans will soon be able to watch MLB games with a 3D presentation of the strike zone and real- time data graphics integrated into the broadcasts. Read more here.

TED is one of the world’s premier cultural events, providing not just a chance for the thousand or so attendees to hear from some of the smartest people around, but also opening up this knowledge to millions of learners around the world through the event’s wildly popular online videos. Read more here.

Shaky Knees hit Atlanta again last weekend and was a rocking success. They are really hitting their stride on this event. The bands were great. The brands such as Coke, Ford, and Dos Equis were all putting on a good show too. Everything is accessible from the restrooms to the bars to the food and of course the stages. Yalo was there on Friday getting to hear favorites of ours such as Portugal. The Man, Twin Peaks, Car Seat Headrest, Margaret Glaspy, Cage the Elephant and Fidlar. They were all phenomenal, keeping tens of thousands of people bouncing all afternoon. But don’t just take our word for it, here is Paste Magazine’s take on the bands. Read more here.

Major digital media companies like Facebook, Twitter and Snapchat certainly are way ahead of the curve. Facebook is reported to have a team of at least 150 people working on AI and machine learning, using it to do everything from recognizing faces in photos and serving the right content in your newsfeed to targeting you with the most relevant ads based on your profile and interests. Meanwhile, Twitter has been snatching up AI startups left and right: first Madbits in 2014, then Whetlab in 2015, and most recently the visual processing company Magic Pony. Snapchat has been rolling out a goal-based bidding platform that uses machine learning to predict which users are most likely to swipe a certain ad so they can optimize advertisers’ bid rates accordingly.Read more here.

Where do you begin when exploring marketing opportunities in an AR environment? Read more here.

More musicians are using new technology, including 360-degree cameras, virtual reality musical experiences and vertical videos, to reach the smartphone generation of music fans who are discovering new music on their phones and tablets. Read more here.

Viacom’s in-house integrated marketing studio Velocity recently released The Culture of Proximity, a short documentary that provides context and supplementary interviews with academics, celebrities, futurists, etc. to support its study on the intersections of millennials, content distribution and consumption, and brands. Read the full story here.

We are gearing up for music festival season. Coachella got the party started this past weekend in Indio, CA. Read more here if you missed it. We are looking forward to Bonnaroo, Lollapalooza, and Shaky Knees in the coming months. Jam on it!

Cities aspire to be many things—vibrant, growing, desirable, diverse, cultured. But there’s one thing they all long to be above all else: Cool.

When your city is cool, it’s an easy sell. To businesses looking to relocate or expand. To talented graduates considering their options on where to settle. To filmmakers, artists, musicians, ad agencies, startups and many others….And right now, Atlanta is steeped in cool! But we already knew that..read more about the ATL here.

Great takeaways here:

• Identifying that customer complaints are a gift–because they offer valuable feedback and the opportunity to improve
• Sending free stuff in exchange for that valuable feedback, which makes a huge impression and will probably win that customer for life
• Praising and acknowledging the opposing party (which most people can’t do nowadays)

Read the complete article here.

Would you apply for this job? What kind of resume edits would you make to be more appealing to the recruiter? We’re proud to say yes to the Director of Getting Sh*t done. Read the full article here.

Is AR is the right use of technology to overlay digital information in the music industry? Read the full article here.

Customers are more savvy-and more in control- than ever before. They’re accessing your brand from multiple devices and expecting a seamless experienceat every touchpoint. How can you meet-and exceed-their expectations, and stay ahead of the digital pack?

Read the full article here.

The annual pilgramage to SXSW has become more than just a music showcase. It’s become a major forum for identfying the latest tech trends.

Read the full post here.

We talk to our clients and prospective clients every day about how noisy it is out there. In order to cut through that noise, you need to stand out and have a unique story so your customers will sit up and take notice. So we say to Gene Simmons, amen brother and rock on! Read more here. 

Customer engagement is defined as the customer’s emotional or psychological attachment to a brand, product, or company. Customer engagement is vital for businesses as it drives sales and growth, and we will examine virtual reality as a new component of customer engagement.

Read the full article here.

Houston’s NRG Stadium seats around 72,000 screaming maniacs when it’s hosting a football game, as it will on Super Bowl Sunday. But those with their butts in the seats will account for less than one percent of Americans watching the game, most of whom will be planted somewhere in front of a TV, a bowl of guacamole well within reach.

But what if they could be there, too? Or come as close to being there as possible, while avoiding the bathroom lines and price gouging that go along with attending any pro sporting event? That’s the promise of virtual reality, which has invaded the sporting world like a blitzing linebacker over the past few years. As camera technology has improved and VR headsets have proliferated, every major sports league (and plenty of minor ones) has experimented with the technology.

Read the full article here.

The Clemson Tigers are major college football’s national champions. They beat Alabama in a thrilling National Championship on Monday night.

Get the full details here.