Precision Tune Auto Care is a chain of auto repair shops that have been in business since 1976, but operated as independent entities—especially when it came to marketing. Until partnering with Yalo, these franchises lacked a uniform message. With our help, we guided them toward a cohesive strategy that brought together the district, with clear, distinct messaging placed in places that demanded attention.

PDI is known in the plumbing and homebuilding industry for outstanding products and customer relationships. With the enhancement of their showrooms, they needed a refreshed consumer-facing presence—including a new logo, visual identity and advertising campaigns. The new “make a statement” campaign speaks to the unspoken psychology behind high-end renovation while introducing consumers to PDI's elevated aesthetic. 

Everyone knows Red Bull gives you wings, but what does Red Bull itself run on? As it turns out—their biggest fans. Which is why so much of their marketing is found at the activations level. Our partnership with Red Bull allowed us to fully utilize our activation and promotion chops as an experiential marketing agency.

A North American product launch in an already saturated market is no small feat, especially when the industry is as established as the commercial tire market in the USA. Trucking tires company Apollo Tires had already made a name for themselves in the Asian and European markets and were looking for a bold creative message to launch their tires in states and beyond. With “tier one tires at a tier two price” as our strategy (meaning you get a lot for your money), we hit the road, so to speak.

How do you show off a flagship store to an audience miles and miles away from said store? You bring the experience to them, which is exactly what we did for Zaxby’s. This giant mobile replica of the new stores featured a Virtual Reality experience that allowed folks to paint the Zaxby’s chicken mascot with delicious sauces. 

Cortland is an apartment community brand with over 200 locations nationwide. When they expressed a desire for a spokesperson a la Progressive’s Flo or the Travelocity Gnome, we delivered a very small one with four legs.