You probably don’t spend a whole lot of time thinking about the spices in your cabinet. But like most products, they eventually require a rebrand—and sometimes these refreshes demand attention. B&G Foods was seeking to build a website for their line of Dash spices and seasoning as a way to show off their new, modern look and feel.

How do you show off a flagship store to an audience miles and miles away from said store? You bring the experience to them, which is exactly what we did for Zaxby’s. This giant mobile replica of the new stores featured a Virtual Reality experience that allowed folks to paint the Zaxby’s chicken mascot with delicious sauces.