The Strand lacked a coherent identity and targeted media plan to drive not only ticket sales, but fundraising and donations. Our design system brought all their entertainment to life, and our paid media campaigns have helped show it to the world.

When GENCapital, a financial advisory firm, outgrew their old brand, they needed more than a logo refresh. They needed a brand strategy that honored their fiduciary promise and resonated with the clients they serve.

It’s pretty well established that everyone loves cookies. So much so that the specialty cookie market has become quite saturated—which is where branding comes in. The Blakery cookie company needed Yalo’s help with brand planning, marketing & media strategy, plus packaging—basically the ingredients to stand out in the market.

You probably don’t spend a whole lot of time thinking about the spices in your cabinet. But like most products, they eventually require a rebrand—and sometimes these refreshes demand attention. B&G Foods was seeking to build a website for their line of Dash spices and seasoning as a way to show off their new, modern look and feel.

Weller Metalworks is a provider of high-quality fabrication and machining services. They were a new company in need of an identity—they had a name, now they needed to show the world. Yalo was tasked with bringing this brand to life, starting with a distinctive and eye-catching logo. 

If you ask an Atlantan where “Downtown Atlanta” is, they’d probably give you a pretty vague answer. The truth is, that area has never been great at defining itself—which is where Yalo came in. We stylized the name to ATL DTN and helped inject life into the brand. 

Woodruff Park is located in the very center of Atlanta, surrounded by a constantly changing environment. It’s been at the crossroads of commerce, government, and education for 35 years, but has seen revitalization efforts stalled in recent times. To help change the perception of Woodruff Park and attract more visitors that reflect Atlanta’s rich diversity, we developed a new brand identity and logo showcasing just how special and vibrant the area really is. Because at Woodruff Park we’re all ATLiens.

Henry’s Louisiana Grill is a unique dining experience located in Acworth, GA. They came to us needing to figure out a way to show people Chef Henry’s personality, their over-the-top customer service, and the feeling of being at home that you get in their restaurant. After participating in our full Brand Bootcamp, we gave HLG a cohesive brand strategy that clarified the restaurant’s voice and tone, apart from their head chef Henry. We started with an entire food and environment shoot that redefined visual brand.

PDI is known in the plumbing and homebuilding industry for outstanding products and customer relationships. With the enhancement of their showrooms, they needed a refreshed consumer-facing presence—including a new logo, visual identity and advertising campaigns. The new “make a statement” campaign speaks to the unspoken psychology behind high-end renovation while introducing consumers to PDI's elevated aesthetic. 

Northside Tool Rental was facing an influx of national competition moving into the Atlanta market. That meant they needed to modernize their brand in order to keep up. We developed a 12-month marketing roadmap so they could strategically spend on initiatives that would drive both contractor loyalty and DIY-er interest. 

Everyone knows Red Bull gives you wings, but what does Red Bull itself run on? As it turns out—their biggest fans. Which is why so much of their marketing is found at the activations level. Our partnership with Red Bull allowed us to fully utilize our activation and promotion chops as an experiential marketing agency.

Illumagear makes professional-grade personal active safety systems for industrial applications and high-risk environments. We highlighted (pun intended) that their product is indisputably better, safer and much more convenient than the competition’s and threaded their brand message through every piece of marketing communications. Repetition adds meaning!

Slavic401k is one of the country’s largest providers of multiple employer 401(k) plan services for PEOs and pooled employer 401(k) plans. While they had a strong company, they needed a strong brand to match. We were tasked with formalizing their voice and overall brand through a newly designed and developed website—one that’s easy to scale as Slavic401k grows—along with a cohesive rebranding campaign. 

Formerly known as Titan Implements and Attachments, IronCraft provides high quality, farming and construction equipment on a global scale. They approached us as Titan to create a new company name, logo, and supporting marketing assets, such as a new website and tradeshow collateral.