
Insight | 06.11.25
Insight | 01.17.25
They say all the world’s a stage, but when you’re running media for a historic theatre like The Strand, the real performance happens behind the scenes—in dashboards, data, and media spend optimizations. Our task? Drive ticket sales for a lineup of wildly different shows, from classic films to live concerts, all while ensuring our client got the best bang for their advertising buck. Enter AI, the ultimate understudy that helped us steal the show in media performance.
The first challenge was figuring out exactly who we needed to have sitting in the proverbial front row: our target customer. But with such a diverse lineup of performances, that audience was a varied one. AI helped us break it down by analyzing Meta’s audience data at scale and identifying patterns in who was engaging, who was buying tickets to which types of shows, and (more importantly) who wasn’t.
Engaging them on their terms added another layer to our efforts. Rather than relying on assumptions, AI helped us tailor our messaging and audience targeting to match the unique vibe of each show.
Once we had our audiences locked in, we made sure our ad dollars were putting on a Tony-winning performance. We wielded AI by continuously analyzing which channels and creative assets were hitting the right notes at the moment of transaction.
This real-time, data-driven decision-making kept us from wasting budget on underperforming tactics and ensured we doubled down on what worked. Think of it as a media strategy that constantly fine-tuned itself, like a sound engineer tweaking the mix to get the perfect balance.
A great show builds momentum; our campaigns did too. Thanks to our team’s prowess in deploying AI to parse analytics at scale, we didn’t just see good performance, we saw better performance month over month.
By the time the final curtain fell, The Strand Theatre had maximized its media spend while continuously improving ROI. The result? More ticket sales, smarter budget allocation, and a digital media strategy that played to a standing ovation.
We didn’t use AI to replace our expertise, we used it to enhance it. It helped us make smarter, faster, and more data-driven decisions, allowing us to move budget with precision and drive higher returns. In the world of media strategy, it was a box-office smash.
And with AI in the mix? Let’s just say we’re already looking forward to several encores.