Breaking the Mold:
How AI Helped Us Create Wild Cars for Precision Tune Auto Care

AI is a lot like a teenager learning to drive. It’s got potential, but it still needs guidance to get where you want it to go. And when we were tasked with bringing Precision Tune Auto Care’s “Any Make, Any Break, Fixed” campaign to life, we knew AI could help us generate some truly out-there vehicle concepts. But AI alone wasn’t enough. We had to steer it, gearshift it, and a bunch of other car metaphors, ultimately using our creative expertise to refine its output into something that truly hit the mark. Or like, the parking spot. 

The Concept: Any Car, Any Problem, Fixed

Precision Tune Auto Care owns a network of automotive shops throughout Atlanta, and they wanted to emphasize their ability to fix anything. Not just your standard sedans and SUVs, but anything—no matter how strange, old, futuristic, or broken it might be. We needed imagery that wasn’t just cars, but wild, eccentric, AI-dreamed vehicles that captured the essence of the campaign.

Step 1: Letting AI Go Off the Rails…or Road? 

The first step was strategic prompting. We weren’t just telling AI to generate “a weird car.” We crafted specific prompts to create vehicles that were futuristic, absurd, unconventional, and unlike anything on the road.

Some of our initial prompt variations included:

• “A vehicle that looks like it was designed in the year 2099 but only had 1950s car parts to work with.”
• “A car that’s a mashup of a monster truck, a motorcycle, and a space shuttle.”
• “A tiny European city car that somehow has six wheels, two steering wheels, and a spoiler the size of a dining table.”

AI happily obliged, and delivered some of the most bizarre, delightfully wrong car designs we’d ever seen. The results were wild, unpredictable, and often completely impractical… but that was exactly what we wanted.

Step 2: Embracing Imperfection (and Fixing It Ourselves)

Here’s the thing about AI-generated art: it’s not final art. AI doesn’t understand engineering or design principles; it doesn’t know why a wheel shouldn’t be inside the car instead of underneath it. The beauty of AI is that it gets you a starting point, not a finished piece.

That’s where human expertise comes in. The art director took the best of the AI-generated images and pulled them into Adobe Photoshop and Illustrator to refine them. That meant:

• Adjusting proportions so the vehicles looked surreal but still functional
• Fixing AI-generated distortions (like cars with 12 headlights but no tires)
• Enhancing textures, lighting, and details to make them campaign-ready

The result? A set of visually striking, one-of-a-kind vehicles that perfectly communicated the idea: No matter how weird, wild, or worn-down your car is, Precision Tune can fix it.

The Takeaway: AI is a Tool, Not a Replacement

The big lesson here? AI is great at generating ideas, but it takes real creative expertise to shape those ideas into something usable. AI gave us the raw material, but it took a human touch to refine, manipulate, and make it truly work for the campaign.

Could AI replace artists and designers? No. But can it act as an accelerator for creativity, giving us unexpected ideas and a head start? Absolutely. And in this case, it helped us take a fun, conceptual idea and turn it into a visual campaign that was as inventive as the message itself.

Final Thoughts

At the end of the day, “Any Make, Any Break, Fixed” wasn’t just a tagline, it was our approach to creative problem-solving. AI gave us something weird, we broke it apart, and then we fixed it into something truly impactful.

Because just like Precision Tune Auto Care, we believe that with the right expertise, anything can be made to run smoothly—even AI-generated mayhem.