Guava Island: Marketing Music with Film

Last summer, Donald Glover snuck off to Cuba to create something — a feature film collaboration, or so the rumors had it, based on scant information other than a photo of Glover and Rihanna posed up during production of their mysterious “Guava Island” project. Eager fans were finally rewarded last week when the film was released just prior to Childish Gambino’s Coachella performance. The film, which includes many of his songs, and its release stunt serve as a brilliant way to promote his music, so much so that we’re starting to wonder if this is really Gambino’s final tour and Glover’s final creative endeavor as his falsetto-voiced hip-hop alter ego. Learn moreabout the film and check it out on Amazone Prime.

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