Calendars, Content, and Clarity: Focusing Your Vision for 2021

The new year is an opportunity to take a new perspective on who you want to be in 2021. Your career path, your personal life, and how you want to spend the next 12 months. We pulled some of our go-to tools and tips together to give you a running start.

Calendar Club & Coaching

If you are ready to get things done, one of our recs is The Big A## Calendar Club. Whether you are C-suite or just getting started, a weekend warrior, or a seasoned adventurer, this program preps you to dominate the next 365 days. The 12-month journey of personal and professional growth covers best practices in business, parenting, and wellness.

Content Scheduling Tools

We all know how vital it is to have a presence on social media. But it can be challenging to keep up appearances without dedicating a sizeable percentage of your time and attention. Planning is key and scheduling is critical. With a social media scheduling tool, you can operate your accounts efficiently and effectively with these five resources.

A visual planning and marketing solution for brands and influencers on Instagram, it allows you to create a cohesive Instagram feed and manage multiple social accounts simultaneously. Through a calendar and grid system, you can quickly see where you are getting the most uptake and interaction for your posts, which images are and aren’t working, and even optimal days/times for your audience.

We’re all about one-stop shopping. This all-in-one tool allows you to schedule and post across multiple networks. You can also set up varying user-level permissions for different members of your team. Marketing managers, writers and everyone in between can contribute and collaborate in real-time to your social media calendar.

Hootsuite supports a wide range of platforms, including personal accounts, business pages, and other types of social activity. You can create posts yourself for current publishing or select existing posts to post in the future.

Customization is key in marketing, but making users feel like you created content just for them doesn’t have to be time consuming. Buffer allows you to customize messages for each social network. Their mobile app and web browser extension make it easy to add links, titles, and images quickly to your scheduled social posts.

Later lets you post to a variety of social networks, but its main emphasis is on Instagram. Unlike many other posting and scheduling tools, you begin a post with an image, rather than its text. Once the image is uploaded you can create the accompanying caption.


Leaders today have a vision for tomorrow. That vision is clear, achievable, motivating, and exciting.

People can be genuinely inspired if their organization has a compelling vision and a clear, worthwhile mission. These can come to life in well-crafted mission and vision statements.

The following are our resourcing picks to help clarify your mission and vision for 2021.

How To Develop Your Personal Mission Statement

This hard-hitting read helps you set and lead your life according to your deepest priorities. It helps focus your long-term vision, so you don’t get lost in the short-term fires of the day. For those who work with creative teams, it provides insight into influencing good in others.

Start with Why

Any parent of small children has gone through the “why” stage.  But good news, it’s actually a leadership trait! START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way. This book provides a framework for how organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Vivid Vision

We don’t use the word “revolutionary” lightly, but that’s how one team member described this book. It helps owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. It’s easy-to-follow from brainstorming to sharing the ideas to using the document to drive progress in the years to come.

We don’t need a survey to tell us that everyone reading this blog is ready for a fresh start. Success takes vision and planning—but the tools make it easy. We wish you much success mapping out your next 12 months with adventure, goals and experiences. Let us know how you are doing and be sure to share those incredible milestones along the way on your favorite social media platform as well as individually with the people in your life whom you can encourage! As an experiential marketing agency, we have found that transformative experiences are all around us and that your peers and audience can be moved just like you by the adventures and accomplishments in your life.

Want to talk shop with Yalo? We’re all ears. Contact us here.

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