An ITS Site Takes Flight
Axiom Solutions was founded in 2001 to serve the Information Transport System (ITS) needs of clients nationwide with state-of-the-art structured network cabling and fire containment solutions. With their website launching 15 years ago, both the design and the technology supporting it was outdated. Specifically, the site was not mobile responsive. This made it difficult for users to navigate and left it out of google searches.
Yalo worked with Axiom’s leadership to redesign its site in four key areas. Beginning with a re-platform to WordPress, we enabled the site to become mobile responsive. Technology was also upgraded to leverage the robust, easy-to-use capabilities of WordPress which includes an extensive library of existing page templates for Axiom’s needs.
After an audit of Axiom’s site, Yalo implemented an organic search strategy that included keyword research, creation of a target keyword list, page tagging (meta content), a technical audit, and SEO content updates on key pages of the site. Finally, we implemented Google Analytics, providing measurement and tracking of website performance.
Axiom is now positioned to move forward with outbound marketing efforts including paid search, re-targeting, email, social and more. They have analytics in place to help inform future site optimization efforts and outbound marketing campaigns. The user experience is enhanced for all visitors viewing the site on mobile devices, which is currently 40-60%. The new site also generates significant traffic from Google searches on mobile devices.